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Google AdWords Missed Call Ad Extension?

Reena Jha shared a screen shot of a weird Google AdWords ad extension that not only shows the call extension but also a "missed call" button. I am not sure exactly what it does but Reena thought maybe it sends your details to the advertiser after a failed call attempt, asking them to call you back?
Here is Reena's screen shot that she shared with me:
Google AdWords Missed Call Ad Extension

Reena said she didn't try clicking on that button and I was not able to personally replicate the feature, so I am not sure if this is some sort of weird test, bug or something that has existed for some time.
Have you ever seen it?
Forum discussion at Twitter.