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Showing posts from December, 2017

New Year's Eve 2017 Google Logo & Bing Theme

Today is New Year's Eve 2017, the last day of 2017 and of course, both Google and Bing have special logos and designs.
Here is the Bing background:



Here is the static Google Doodle:

To see the full Penguin slide show of New Years, check out the Doodle post.
Forum discussion at Google+.

PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: December 29, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Search Buzz Video Recap: Google Spam Update, SEO Tips, AdWords Tests & Christmas Workers
This week Google may have pushed another algorithm update...New Google Update Targets Link Spam & Other Unnatural Links?
For the past few days, I have been tracking webmaster forum chatter around another update that may have started around December 26th or so. The dates are a bit fuzzy...

Google: Fetching Content From Other Web Sites Does Not Add Value
You see this a lot in the publishing world, where you have the same article published on hundreds of web sites. Normally it is from a news source like AP, where they send out the feed, third party publishers fetch it and then post it on their site...Google Maps Doesn't Allow Negative Reviews From Current Or Former Employees
Google now has updated their review gui…

Search Buzz Video Recap: Google Spam Update, SEO Tips, AdWords Tests & Christmas Workers

This week Google may have pushed another algorithm update, this one targeting black hat link spam. Googleâs Maccabees updates may have hit many celebrity web sites. Google said they hope to communicate more about algorithm updates in 2018. Google said most SEOs donât know when unnatural links work or donât work. Google said long term noindex directives lead to nofollow as well. Google said you should try not to experiment with SEO with Google Tase Manager. Google said hiding structured data from users is cloaking. Google said fetching content from other sites and placing it on your site is no value add. Google AdWords is testing a similar look carousel and easy checkout icons. Google is testing related searches box in image search. Google said they will keep their pre-2012 FTC commitments even though they expired. Google Maps now doesnât allow negative reviews from current or former employees. John Mueller was working at Google on Christmas, again. The search community honored Matt M…

New Google Update Targets Link Spam & Other Unnatural Links?

For the past few days, I have been tracking webmaster forum chatter around another update that may have started around December 26th or so. The dates are a bit fuzzy, but the theme is that more SEOs on the "black hat" end of the game are complaining about their rankings. This is unrelated to the Maccabees update that seemed to target more white hat techniques.
This one seems to have targeted unnatural links, links built through link spam, PBNs, or other forms of black hat link development.
There are threads at Black Hat World and new discussion in the ongoing WebmasterWorld thread. The discussion is somewhat slow and limited but most of the world is closed this week and forum chatter in general since Christmas has been very slow.
The automated tracking tools, for the most part, are not showing any significant changes around the 26th of December but we can't always depend on those tools for tracking these things.


Here are some comments from the community around this pote…

Google: Fetching Content From Other Web Sites Does Not Add Value

You see this a lot in the publishing world, where you have the same article published on hundreds of web sites. Normally it is from a news source like AP, where they send out the feed, third party publishers fetch it and then post it on their site. Google literally finds the same article, same exact content, from hundreds of web sites.
Aaseesh from Google told a webmaster who operates a financial web site that his idea about "fetching" news from Reuters and then posting it on his site is not the best idea. Aaseesh wrote:
Doing that may not provide much value to users since he can find the content on the source site itself. Think of what value you can provide to users on your site and start from there. Here's some guidance to get you going: http://ift.tt/24Px9zP.

Yep, he is linking to the Panda post from 2011 - interestingly enough.
"Everyone is doing it" is what you are all thinking. Yep, but still, do all 500 publications posting that same story rank number o…

Google Maps Doesn't Allow Negative Reviews From Current Or Former Employees

Google now has updated their review guidelines to prohibit and disallow negative reviews from current or former employees.
The new section under "conflict of interest" reads:
Maps user contributed content is most valuable when it is honest and unbiased. The following practices are not allowed "posting negative content about a current or former employment experience."
Here is a screen shot:



Joy Hawkins goes into more details about the change on Search Engine Land.
I guess this is a good thing, you don't want disgruntled employees airing your dirty laundry, right?
Forum discussion at Twitter.

PC:SEOROUNDTABLE.COM

Aleyda Solis -The Search Community Honors You

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.
Aleyda Solis, 36 years old lives in Spain with her family. She is well known and respected in our industry for her deep expertise and knowledge around international SEO and technical SEO challenges.
She is a global speaker, who can literally be found at almost every single SEO conference. She can speak on mobile SEO, hreflang topics, AMP, very advanced SEO topics to general SEO topics, and heck, even how to run an SEO consulting firm while almost always being a remote worker.
Anyone who has met Aleyda would not just consider her a professional colleague but also a friend.


Let me share one personal story I had with Aleyda. I was panicking that one of my speakers for a topic around PWAs and how they interact with Google. The session started, I saw Aleyda in the crowd and I said, hey, want to talk about PWAs and Google, I can't find my speaker. She immediately said no problem and…

The Google Office Is Empty During Holiday Season

PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: December 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Hopes To Communicate Larger Algorithm Changes In Future
Danny Sullivan posted on Twitter that he hopes Google will communicate more about larger Google updates in the future. Here are the tweets where Danny Sullivan said this: I hope that we'...Google: Long Term Noindex Will Lead To Nofollow On Links
Google's John Mueller explained in a webmaster video at the 54:51 mark that long term noindex, follow commands will eventually equate to a noindex, nofollow directive as well...

Google Says They Will Keep FTC Commitments After Required Deadline
So Google announced the other day, as I covered at Search Engine Land, that they are keeping their "current practices regarding the AdWords API Terms and Conditions and the domain-by-domain opt-out following the expiration of the voluntary commitments...

Google Hopes To Communicate Larger Algorithm Changes In Future

Danny Sullivan posted on Twitter that he hopes Google will communicate more about larger Google updates in the future. Here are the tweets where Danny Sullivan said this:
I hope that we'll be doing so in the future. There are times when it can be useful for publishers & site owners to understand when these happen. We have typically done so for some in the past. — Danny Sullivan (@dannysullivan) December 21, 2017 To be fair, they did somewhat confirm the Maccabees updates. That is a big step for Google these days.


Google did also promise to communicate about "major" algorithm updates in the future. And by Google's own definition, these past updates were not major, they were "minor."
So it is up to Google to decide when it would be helpful for publishers and webmasters to know about an update, if it was major or minor and if they want to communicate about it.
It does really come down to them feeling if we can handle the truth or not. Things like mobile …

Google: Long Term Noindex Will Lead To Nofollow On Links

Google's John Mueller explained in a webmaster video at the 54:51 mark that long term noindex, follow commands will eventually equate to a noindex, nofollow directive as well. Why, well, eventually Google will stop going to the page because of the noindex, remove it from the index, and thus not be able to follow the links on that page.
I didn't know this was something SEOs didn't realize to be honest. But it seems something SEOs are chattering about both at WebmasterWorld and Twitter.
Here is the video embed:

Here is the transcript:
So it's kind of tricky with noindex. Which which I think is something somewhat of a misconception in general with a the SEO community. In that with a noindex and follow it's still the case that we see the noindex. Snd in the first step we say okay you don't want this page shown in the search results. We'll still keep it in our index, we just won't show it and then we can follow those links.


But if we see the noindex there …

Google Says They Will Keep FTC Commitments After Required Deadline

So Google announced the other day, as I covered at Search Engine Land, that they are keeping their "current practices regarding the AdWords API Terms and Conditions and the domain-by-domain opt-out following the expiration of the voluntary commitments."
That means, they will continue to allow third-party tools to bring in data from their AdWords platform. For example, Bing Ads can continue to bring in campaign and ad and keyword data from Google AdWords using the API. Other tool vendors can also use the AdWords API to bring in data from AdWords.


It also means that Google will continue to allow web sites to opt out of showing their content in Google. So this looks a little bit of a spin on things. Recode reported Google isn't going to start scraping (i.e. crawling) sites now that its settlement is offer with the FTC. So sites like Yelp and other review sites can continue to opt out of showing on Google, if they don't want their reviews there? Maybe? We will see becau…

Matt McGee - The Search Community Honors You

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.
Matt McGee, 49 years old lives with his family in Tri-Cities, Washington area in a really beautiful area (he posts many pictures from his back yard). Matt is someone I've know for a really long time but more importantly, had the privilege to work with for many years while he was at Search Engine Land until departing recently.
He has always been very active in the search community, early on with a focus on local SEO but broadening that over the years in other areas of SEO, SEM, and social media. He has an awesome personality, really easy guy to talk to and is super happy and willing to share his knowledge with his colleagues. This comes in the form of sharing by leading a team of writers, to sharing his own tips on social media, his personal blog, at conferences and over podcasts and more.


The search community absolutely adores Matt, he just has that personality. He has formed …

A Ski Lift At The Google Boulder Office

PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: December 27, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Maccabee Updates Hurt Many Celebrity Web Sites
Google somewhat confirmed there were many minor updates in that time frame. One of those updates may have hit many celebrity web sites...Google: Avoid Using Google Tag Manager For SEO Experiments
There is a post about using Google Tag Manager for SEO experiments and if Google is able to pick up on the title tags, meta changes, etc with using Google Tag Manager. It is a pretty interesting blog post and covers the tests well...

Google Tests Related Searches Box In Image Search
It looks like Google is testing a related searches box directly in the mobile version of Google Image search. I personally tried multiple ways to replicate this feature, but I am not yet seeing it...Rae (Hoffman) Dolan - The Search Community Honors You
This is part of the say something …

Google Maccabee Updates Hurt Many Celebrity Web Sites

So we've been covering the Google Maccabees updates for some time, did an analysis of it and Google somewhat confirmed there were many minor updates in that time frame. One of those updates may have hit many celebrity web sites.
Glenn Gabe posted on his blog some shocking charts that shows many celebrities official web sites took a nose dive with these updates. Celebrities such as Tom Cruse, John Lennon, Lebron James, Kristen Stewart, and Charlie Sheen all saw significant drops in their web site rankings in Google.
Glenn wrote, "I noticed that some celebrities arenât ranking anymore for their own names. Their websites used to rank number one in the search results as of early December, but those sites are now either at the bottom of page one or even off of page one."


Danny Sullivan, now at Google, responded to what Glenn spotted and said he will look into it:
Thanks saw your earlier post will pass it on. â" Danny Sullivan (@dannysullivan) December 27, 2017 Here are…

Google: Avoid Using Google Tag Manager For SEO Experiments

There is a post about using Google Tag Manager for SEO experiments and if Google is able to pick up on the title tags, meta changes, etc with using Google Tag Manager. It is a pretty interesting blog post and covers the tests well. Although it is somewhat fascinating, Google's John Mueller doesn't recommend you use Google Tag Manager for SEO purposes.
John said "I'd avoid that if at all possible too." "Getting SEO reasonably right is hard enough without adding a layer of 'unpredictability" on top," he explained.
Martijn Scheijbeler gave a bit more of a detailed explanation on the issues with taking this approach:
Yeah, I'd avoid that if at all possible too. Getting SEO reasonably right is hard enough without adding a layer of 'unpredictability" on top. — John â.o(â§â-½â¦)o.â (@JohnMu) December 27, 2017

So if you want to have fun on a test site, sure, go at it. But for sites you don't want to test or risk, I'd stay away.
Fo…

Google Tests Related Searches Box In Image Search

It looks like Google is testing a related searches box directly in the mobile version of Google Image search. I personally tried multiple ways to replicate this feature, but I am not yet seeing it. Some are - and when you scroll through images in Google Image search on your mobile phone, Google may show you a box that lets you expand your query with "related searches."
Here are screen shots from @RobinRozhon and @javigarcia on Twitter:




This related searches feature is something Google has been testing both on mobile, desktop, web search, image search and other verticals of search for years.
I do not know if this one will roll out or not, although some believe it is rolling out now.
Forum discussion at Twitter.

PC:SEOROUNDTABLE.COM

Rae (Hoffman) Dolan - The Search Community Honors You

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.
Rae (Hoffman) Dolan, age 40 lives in Katy, Texas with her three children and her son CJ who passed away, who she credits for most of her success. She has been active in the search marketing industry since before I remember there was an industry with the name. SugarRae, her pseudonym, we almost all went under pseudonyms back in the day, was well-known and respected for her challenging what Google told us, testing the limits of SEO tactics and always not taking someone else's word for it.
She is known for being outspoken, opinionated and the best part of it all, almost always right. She is super fun to watch on stage, espesially during live question and answer sessions. She is fun to follow on Twitter, with her rants and debates. She is also full of knowledge and experience that very few people in our industry can come near.


The best part, she is one of the very few that is stil…

Marlene Dietrich Gets A Google Doodle

Today on Google's home page is a special Google logo, Doodle, for the 116th birthday of Marlene Dietrich. Marlene was a German actress who was also a US citizen, thus why the logo is also in the United States. She really became popular during the Hollywood films era of the 1930s with The Blue Angel, Morocco, Shanghai Express, and Desire. In fact, she was one of the highest-paid actresses of that time.


She was also known as a humanitarian during the war times and received awards for thus efforts from countries including United States, France, Belgium, and Israel.
She was born on December 27, 1901 in Germany and passed at the age of 90 on May 6, 1992 in Paris, France.
For more about why the Doodle, see here what Google wrote.
Forum discussion at Google+ and Twitter.

PC:SEOROUNDTABLE.COM

Google Office Penguin Winter Display

PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: December 26, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google: Showing Structured Data Markup Just To GoogleBot Is Cloaking
Did you know that if you decide to just show your structured data markup to GoogleBot, Google's spiders/crawlers, and hide it from normal users in the source code...When Google Maps Shows Embarrassing Business Photos Over Your Photos
There was a post on Twitter that caught my eye and I wanted to share it with you all: Thank you for uploading logos and photos of employees &amp...

Google: SEOs Don't Know If Unnatural Links Work Or Not
Typical reward and punishment sometimes is more black and white than how Google's algorithm works these days...Google AdWords Shopping Ads Similar Looks & Easy Checkout
PPC Hubbub on Twitter shared a screen shot with me of a feature I don't necessarily think is new...Joe Hall - The Search C…

Google: Showing Structured Data Markup Just To GoogleBot Is Cloaking

Did you know that if you decide to just show your structured data markup to GoogleBot, Google's spiders/crawlers, and hide it from normal users in the source code, that would be considered cloaking. Cloaking is against Google's webmaster guidelines and can result in a manual action.
Google said you need to show both humans and GoogleBot the same HTML and not just show GoogleBot the HTML.
The question came up on Twitter and Google's John Mueller said that it is cloaking to do that. The reason was somewhat legit, the webmaster wanted to hide their structured markup from their competitors.
That's cloaking, I'd avoid doing that. Sometimes using a sitemap file is an option. — John â.o(â§â-½â¦)o.â (@JohnMu) November 28, 2017

But no, you cannot do that without potentially getting into hot water with Google.
Forum discussion at Twitter.

PC:SEOROUNDTABLE.COM

When Google Maps Shows Embarrassing Business Photos Over Your Photos

There was a post on Twitter that caught my eye and I wanted to share it with you all:
Thank you for uploading logos and photos of employees & products to your listing, HOWEVER, we found an image from a blog post on your website that we feel is a better representation of your business. - Google #MachineLearning#ai#algos#buzzwordshttp://pic.twitter.com/pXwKzA6k0O — Tom Waddington (@tomwaddington8) December 22, 2017 Yes, and it still shows today for the brand name on Google - [the comfort authority].



What the heck is that anyway?
In any event, this is a reality for many businesses. Why not let the business owner select which photos they want featured in their Google local panel or Google Maps listing?
For years, the primary photo for my business on Google Maps was of me wearing Google Glass. I uploaded many other photos to promote and better represent the company, as opposed to me wearing Google Glass but it wasn't until maybe a few months ago, after years of showing my face, t…

Google: SEOs Don't Know If Unnatural Links Work Or Not

Typical reward and punishment sometimes is more black and white than how Google's algorithm works these days. Now that Google devalues links instead of demoting the site with the bad links, Google keeps saying, you don't know if an unnatural link helps a site rank or not - there are no tools that show you if Google is counting a specific link or not. Heck, even Google's own link tool in the Google Search Console won't tell you that - for good reason.
John Mueller of Google addressed the question around "how do they get away with it?" Meaning, how does my competitor get away with buying links or building links against Google's guidelines and still rank well and benefit from it. John said, they probably don't and if they do or if they don't, you won't know.


This came up at the 12:40 mark into the video where John explained that the "tricky part there is like you don't really know if they get away with it." "So what ends up ha…

Google AdWords Shopping Ads Similar Looks & Easy Checkout

PPC Hubbub on Twitter shared a screen shot with me of a feature I don't necessarily think is new, but something I don't think I personally saw. The first feature is Google is showing "similar looks" under the main Google shopping ad carousel and the second item is the "easy checkout" button in the carousel.
Similar looks can be triggered if you click on a result from the top AdWords shopping carousel and then click back. Google dynamically loaded the similar looks carousel at that point for me. The easy checkout must be coming from the purchases on Google because when you go through the process, it lets you checkout using your Google account and credit card on file with them.


Here is a screen shot of them all in one search result:

Ginny Marvin picked up on Google testing the easy checkout feature earlier this month. The similar looks feature, my gut is telling me is not new, but I can't find anything on it. So maybe it is new. Again, the only way I was…

Joe Hall - The Search Community Honors You

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.
Joe Hall from Columbia, South Carolina has been dedicating himself to helping his colleagues in the SEO/SEM industry from the day he joined the community. He is extremely active on social media, very generous with writing technical articles and has spoken at many of the industry events.
Joe is loved in our industry, not just because of his contributions and his really impressive technical know-how but also because of his kind and caring personality. He is a super positive man, always able to bring a smile to everyone he talks to.


Plus, he is able to think outside the box, test different theories, try new ideas and when he discovers something, he is eager to share it with others. I commend Joe Hall for his level of sharing and his passion for truth in this industry.
Donna Cavalier nominated Joe and wrote:
Joe Hall has a brilliant analytical mind, amazing programming chops, and a ki…

Google Kettlebells

PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: December 25, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
John Mueller Helping Webmasters On Christmas Eve Year After Year
It is like a Christmas tradition for John Mueller, a Google webmaster trends analyst, where he comes in on Christmas, sometimes Christmas eve, sometimes Christmas day and sometimes both...December Global Festivities: Some Upset Google Doesn't Say Merry Christmas
If you go to Google's home page and check out the Christmas logo today, unlike the other search engines, theirs is way more generic to the holiday season as opposed to Christmas, which is today...

Christmas Day Holiday Decorations From Google, Bing, Baidu, Sogou & More
Merry Christmas everyone! I hope those that celebrate the holiday are doing so with family and friends and are really enjoying the special day.Google Stuffs Christmas Tree In Old Police Box
This is weird, a phot…

John Mueller Helping Webmasters On Christmas Eve Year After Year

It is like a Christmas tradition for John Mueller, a Google webmaster trends analyst, where he comes in on Christmas, sometimes Christmas eve, sometimes Christmas day and sometimes both, and looks to help those webmasters looking for help with their Google webmaster related issues.
He has done it in 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, and 2007. It is something special to see.


He did it this year again, answering thus far at least three questions in the webmaster forums:
Why do not I have the same status on the english forum as on the french forum?Prevent anything on development domain from being indexedHow to stop Indian traffic? Thanks John and the whole webmaster analyst team for everything you guys do to support the SEO community. I know we often act like we don't appreciate it - but we really do. Thank you so much.
Forum discussion at the links above.

PC:SEOROUNDTABLE.COM

December Global Festivities: Some Upset Google Doesn't Say Merry Christmas

If you go to Google's home page and check out the Christmas logo today, unlike the other search engines, theirs is way more generic to the holiday season as opposed to Christmas, which is today.
In fact, this is commonly an issueeveryyear, where Google simply does not say "Merry Christmas." And this year is no different. Google is sending users to a search results page that reads "December global festivities."



A searcher posted in the Google Web Search Help forums asking Google what gives. Why is there no Santa he said? He wrote:
It's Christmas morning, why is there no Santa Claus Google, GEEZE
MERRY CHRISTMAS TO ALL!!! Anyway, if you are also upset, you can check out what the other search engines did today.
Merry Christmas!
Forum discussion at Google Web Search Help.

PC:SEOROUNDTABLE.COM

Christmas Day Holiday Decorations From Google, Bing, Baidu, Sogou & More

Merry Christmas everyone! I hope those that celebrate the holiday are doing so with family and friends and are really enjoying the special day.
I wanted to share the various logos and themes from the industry, specifically Google, Bing, Baidu and Sogou and how they posted special logos and backgrounds for Christmas day.
Google is ongoing with their December global festivities with their Penguin logos:



Bing has a really nice background that you can decorate yourself if you go to it:

Baidu has a nice logo as well:

Sogou goes all out with their GIF logo:



Here is our theme for today:

Forum discussion at Google+.

PC:SEOROUNDTABLE.COM

Google Stuffs Christmas Tree In Old Police Box

PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: December 22, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Search Buzz Video Recap: Google Algorithm Update, Guest Blog Posts, Rich Results & Eric Schmidt
This week in search, Google confirmed they did many minor updates around the time of what I called the Maccabees update. I analyzed it and it seemed to target keyword permutations and low quality, high ad web sites and more...Google's John Mueller: Nofollow All Guest Posts Links
Google's John Mueller said that if it was him, he would nofollow all guest blog posts links - even if you are a regular contributor to a site and you write very high quality content, just nofollow the links out to your own site...

SEO Snippets: Google Starts Up The Short Webmaster Videos Again
I am so happy to see the announcement that Google is now starting up these short SEO/webmaster videos to answer one question at a time wit…

Search Buzz Video Recap: Google Algorithm Update, Guest Blog Posts, Rich Results & Eric Schmidt

This week in search, Google confirmed they did many minor updates around the time of what I called the Maccabees update. I analyzed it and it seemed to target keyword permutations and low quality, high ad web sites and more. Googleâs John Mueller said he would nofollow all guest blog post links, even ones that are high quality. Google has started new short webmaster videos named âSEO Snippets.â Google posted tips on the mobile first index. Google rebranded the rich snippets to rich results and launched a new tool. Google doesnât find it useful to crawl outside of the US. Google had a bug with their Search Analytics report in Search Console. Google talked about trailing slashes for URLs. Google said PWAs do not have a ranking benefit in Google. Google answered questions on IPv6 and HTTP/2. Googleâs new SEO starter guide doesnât have sections for page speed and HTTPS. Google is testing favicons in search results icon. Google AdWords is testing showing images from landing pages in their…

Google's John Mueller: Nofollow All Guest Posts Links

Google's John Mueller said that if it was him, he would nofollow all guest blog posts links - even if you are a regular contributor to a site and you write very high quality content, just nofollow the links out to your own site. You can profit from those links other ways, he said and this way, you don't have to worry about it.


He said this at the 10:54 mark into this mornings hangout. Again, it doesn't seem this is the company approach, but this is John offering his personal advice here.
Here is what he said:
I would almost go so far as to say well, even those those kind of guest posts where you do contribute significantly to the site maybe it makes sense just to have those links as nofollow. And have it such that you kind of profit from from the people who actually go to your site because I think that you wrote something fantastic and they're really interested in hearing more from you. Here is the video embed when he said it, but you can rewind to get more context:

T…