Skip to main content

Posts

Showing posts from October, 2017

Daily Search Forum Recap: October 31, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
2017 Halloween Logos From The Search Industry
Yesterday we shared a preview of the Google Halloween logo which is both an animated Doodle and a video Doodle at the same time. But now that it is Halloween, I wanted to share the logos from the search industry, not just Google, but also Bing, Dogpile, Baidu, Sogou...Google Employee Clicks On AdWords Ads Do Not Cost
Did you know that if a Google employee, Googler, clicks on your AdWords or any Google ads, while in the Google network, Google doesn't count those clicks...Google: Your Multilingual Pages Shouldn't Be Word For Word Translation
Some folks might think that Google requires that when you use hreflang and make a multilingual web site, that each page that is translated from one language to another must be done word-for-word. That is absolutely not t…

2017 Halloween Logos From The Search Industry

Yesterday we shared a preview of the Google Halloween logo which is both an animated Doodle and a video Doodle at the same time. But now that it is Halloween, I wanted to share the logos from the search industry, not just Google, but also Bing, Dogpile, Baidu, Sogou, and our very own site.

Here is Bing, but it is worth going to the site to see the full movie background, it is really scary:

Dogpile:

Baidu:


Sogou:

Google:

Search Engine Roundtable:

Forum discussion at Google+.

PC:SEOROUNDTABLE.COM

Google Employee Clicks On AdWords Ads Do Not Cost

Did you know that if a Google employee, Googler, clicks on your AdWords or any Google ads, while in the Google network, Google doesn't count those clicks? So if Googlers are clicking on ads, be it your SEO AdWords ad or anything else, that click is not registered and does not cost the advertiser a dime?

So technically, maybe someone can test to show Googlers ads based on a very finite location and keywords that only Googlers would type in and see if it costs the advertiser any or much money. So if you are looking to poach Google engineers, think of something they might use Google to search for while at work, target it to the Google office region and see what happens.
Gary Illyes from Google said that on stage at SMX East, that Google employee clicks don't count. He said he likes to click on the AdWords ads, he finds them very relevant, but he added not to worry since his clicks do not count.
Gary Ilyes says he always clicks on paid ads in SERPs, but don't worry advertise…

Google: Your Multilingual Pages Shouldn't Be Word For Word Translation

Some folks might think that Google requires that when you use hreflang and make a multilingual web site, that each page that is translated from one language to another must be done word-for-word. That is absolutely not the case. In fact, it is best to translate the page normally and not do word for word translation. Have someone fluent in both languages look at the page and translate it into a fluent and natural way to read the page. That means some words might not be on the page at all.
Google said this on Twitter this morning. Google said that "equivalent across languages / regions doesn't require word-for-word translation."
Here are the tweets:
Sure! Equivalent across languages / regions doesn't require word-for-word translation. — Google Webmasters (@googlewmc) October 30, 2017

So just be normal, have someone naturally translate the page, but not word-by-word.
Forum discussion at Twitter.


PC:SEOROUNDTABLE.COM

Majestic Stops Scraping Google, Google Is Happy

Not all SEO tools are black hat scrapers anymore, Majestic announced they have stopped scraping Google for position checking and is now using the Google Search Console APIs.
They said "Majestic is really pleased to be able to share todayâs release... Google compliant rank checking and keyword search data for your verified sites!"

In fact, Google's very own webmaster channel on Twitter replied to the announcement telling Dixon Jones from Majestic "thank you" for making that switch.
Here the tweets:
Thank you, @Dixon_Jones ! — Google Webmasters (@googlewmc) October 30, 2017 Isn't it so sweet and precious when the tool makers get along with Google?
Forum discussion at Twitter.


PC:SEOROUNDTABLE.COM

Google: Use Fetch & Submit To Increase Indexing Speed

Over two years ago, I reported how you can use fetch and render with the submit to index feature to expedite indexing of that specific page. It has been a while and some of you may have forgotten that you can use the Fetch as Google, click "fetch" and then the "Request indexing" button to get Google to crawl and index that specific page sooner than normal.

John Mueller of Google told someone about this "trick" recently on Twitter when that webmaster was upset Google indexed a page before it was ready.
Here are the tweets:
You can also use Fetch & Submit to indexing in Search Console for a faster update. — John â.o(â§â-½â¦)o.â (@JohnMu) October 31, 2017 So just in case you are in a jam, give it a try.
Forum discussion at Twitter.


PC:SEOROUNDTABLE.COM

Google Branded Force Water Bottles

PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: October 30, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Won't Change Search Results Based On Google Domain Names Anymore
Google announced that going to a specific Google ccTLD will no longer change how Google shows you search results. Instead, Google is going to detect where you are, no matter the ccTLD you are on...Google Does Not Want To Depend On Structured Data & Schema In Future
At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema...Preview Of Google's 2017 Happy Halloween Logo
Google's Halloween Doodle, special logo, is going live tomorrow, October 31st but it is live in some countries already, since it is tomorrow there. Sadly, with the new location change...

SEO, Gerald Weber, aka Gman, Suddenly Passed Away At Age 44
I am sad to report that Gerald Webe…

Google Does Not Want To Depend On Structured Data & Schema In Future

At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema. Meaning, that Google is not dependent on webmasters and publishers to markup their HTML with schema and data in order for Google to fully understand that this is a five star review or that is the thumbnail for the podcast or this is the author of that article (see what I did there for the last one).
Truth is, I believe Google tried to do this without schema early on and then as schema became more of a standard, they felt it was an easier route to understanding the web - a more structured web. Of course, Google has to be smart enough to understand when schema is lying and manipulating, thus, they are pretty smart already at that.

The big question is when? When will Google be smart enough not to depend on structured data and schema? I don't see that coming any time soon but when it does, you can clean up your code bloat and remove a lot of that …

Preview Of Google's 2017 Happy Halloween Logo

Google's Halloween Doodle, special logo, is going live tomorrow, October 31st but it is live in some countries already, since it is tomorrow there. Sadly, with the new location change, I cannot easily change the location without going into settings and doing that change.
The logo is an animated GIF and a video. When you click on the logo, it starts to play the video.
Here is the GIF:


Here is the video:

Google wrote "today's Doodle checks in on Jinx, the lonely ghost, who embarks on a mission to find the perfect costume - and a place to belong." You can learn more about what went into the Doodle at that page.
Happy Halloween to everyone!
Forum discussion at Google+.

PC:SEOROUNDTABLE.COM

Google Won't Change Search Results Based On Google Domain Names Anymore

Google announced that going to a specific Google ccTLD will no longer change how Google shows you search results. Instead, Google is going to detect where you are, no matter the ccTLD you are on, and automatically serve you search results based on your current location.
So if you wanted to get German search results, going to Google.de won't get you those. Instead, you need to fly to Germany and search while you are in that country. Or, for a cheaper method, you can go to your search settings and change the country there manually.
Google wrote:
Today, weâve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, youâll be served the country service that corresponds to your location. So if you live in Australia, youâll automatically receive the country service for Australia, but when you travel to New Zealand, your results will swit…

Google Mobile Search Tests New Design For Did You Mean

Paul Shapiro posted on Twitter a screen shot of Google mobile search results showing a new design for the "did you mean" feature. Normally, the did you mean is just another blue link but here it is in the form of a box that explains other variations of the search results you can get if you click on it.
Here is the screen shot from Paul:

I've personally never seen this look and of course, the query [saw], can mean multiple things. As the movie knowledge box comes up, I guess Google is trying to give the searcher more options.

Personally, I cannot replicate this feature on mobile or desktop Google search, can you?
Forum discussion at Twitter.


PC:SEOROUNDTABLE.COM

Google Halloween Zombie Apocalypse

PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: October 27, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Search Buzz Video Recap: Google Search Update, Mobile First Rollout, More Search Console Data & More
Google might be rolling out a new search ranking algorithm change now, we will keep watching it. Google said the mobile first index is live for a few sites but will never stop rolling out. Google does push this mobile first index live on the host level...Google Search Algorithm & Ranking Update Brewing?
Over the past 24-48 hours there has been an uptick in chatter across social media, the SEO communities and the forum threads around Google ranking and search results shifts. In fact...Google: Pruning Content Never Should Have Worked For Panda
The other day, we reported that Gary Illyes from Google said that pruning content was not safe so I asked him about it at SMX East yesterday. Gary did say you coul…

Search Buzz Video Recap: Google Search Update, Mobile First Rollout, More Search Console Data & More

Google might be rolling out a new search ranking algorithm change now, we will keep watching it. Google said the mobile first index is live for a few sites but will never stop rolling out. Google does push this mobile first index live on the host level, not the page by page level. Google probably will launch the year worth of data with the Google Search Console beta release. Google said pruning content never really helped with Panda. Google said save working on duplicate content issues for a rainy day. Don't serve soft 404 pages for malware fixes. Google measures reserver response time in milliseconds. Google is pushing out the people also ask box more widely now. Google said donât use the link report tool for real time monitoring. Google launched the book a room button in the local panel.

Google seems to be rolling out the Q&A feature on desktop. Google has integrated booking partners into Google My Business, Google local now shows "inside this place." Google AdWo…

Google Search Algorithm & Ranking Update Brewing?

Over the past 24-48 hours there has been an uptick in chatter across social media, the SEO communities and the forum threads around Google ranking and search results shifts. In fact, it has been pretty volatile over the past couple of months based on our reporting. But there seems to have been something going on, maybe a test, maybe the beginnings of a roll out in the past day or so.
The ongoing WebmasterWorld thread has chatter of course, here is some of it:
Not sure what's wrong today but I am not able to rank one of my new articles, I have several articles on that news topic and in past they ranked on first page in just 2-3 hours after publishing. Its been 17 hours since I published the 700 words article and I cannot see it anywhere! All old articles. We are seeing quite wild swings across all sites. I know there are quite a lot of these predictions around here these days, and yes i do appreciate that updates are happening almost all the time (thank you very much) but this doe…

Google: Pruning Content Never Should Have Worked For Panda

The other day, we reported that Gary Illyes from Google said that pruning content was not safe so I asked him about it at SMX East yesterday. Gary did say you could use this tactic in the past, back in 2015.
In short, Gary said he joined Google around the time Panda launched. From everything he remembers back then and through today, pruning and removing content from your site should have never helped you recover from a Panda penalty (or filter as he likes to call it).

The funny thing is, most SEOs I know spend a heck of a lot of time pruning content on sites. They often will take a massive site and cut it down to be a fraction of the size, which would then help boost the quality of the pages that remain because they would often drop out the low quality pages and keep the quality pages. Someone that meant migrating pages into one, boosting the depth of content on those pages.
Since the early days of Panda, in 2011, SEOs would remove content from their sites to get out of the Panda…

Google Search Console Beta Launch Should Give Us A Years Worth Of Data

Google has been promising more than 90 days worth of data in the Google Search Console, formerly Webmaster Tools, since 2013 and they have been teasing us with it over and over again since.
At SMX East, I pressed Gary Illyes about it and he said he would like to see the new longer termed stored data to go live with the released of the new Google Search Console. He didn't want to give timelines on anything at SMX East but he said he thinks we would get the year worth of data when the beta is finally launched.

When is the beta going to be launched? I don't think even Google knows.
John Mueller hinted at this some time back and then Gary also said it was coming recently.
Gary has now somewhat confirmed those suspicious that the new longer termed data will come with the beta release.
Here is a tweet from the conference:
Light at the end of the tunnel? We MIGHT see the long promised year of Search Console Data when the new GSC UI launches. @methode#smx — Eric Richmond (@SEOExpert…

Google Local Panel Shows "Inside This Place"

Google seems to be rolling out a new feature for the local knowledge panel named "inside this place." Sergey Alakov posted on Twitter about it and it shows under the local Q&A box for some local businesses.

It shows inside photos of the business and then also lets searchers to add their own photos with a camera icon with a plus sign.
Here is a screen shot from Sergey:

This is not available for many locations but you can trigger it on a nice set of them.
Forum discussion at Twitter.


PC:SEOROUNDTABLE.COM

Google Office Ready For Halloween

PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: October 26, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google Mobile First Index Is Live For Few Sites & Never Will Stop Rolling Out
As you know, I kind of got Google's John Mueller to admit Google began the mobile first index roll out - although he said, he would bucket it more with the testing phase...Google: Mobile First Index Rolls Out On Host Level Per Site
One of the questions about the mobile first index from SMX East last night was about how the mobile first index rolls out. Gary Illyes from Google said he thinks it rolls out at the host level. So www.domain.com vs m.domain.com vs something.domain.com etc etc...Google: Duplicate Content Issues Are Rainy Day Tasks
John Mueller from Google has a wonderful response to a question about duplicate content and how to measure how big of an issue it is on your web site. He posted it in the Google Webmaster…

Google: Mobile First Index Rolls Out On Host Level Per Site

One of the questions about the mobile first index from SMX East last night was about how the mobile first index rolls out. Gary Illyes from Google said he thinks it rolls out at the host level. So www.domain.com vs m.domain.com vs something.domain.com etc etc.
So if you have subdomains, Google might push them out individually. But it seems Google is not rolling it out on a page by page level. Instead it is done at the host domain level, which is a much higher level than the page by page level that we would get with a Penguin algorithm or HTTPS algorithm, for example.

Here is a tweet from the talk:
To my knowledge Mobile First Index rolls out at a hostname level.

-@methode#SMX — Dan Leibson (@DanLeibson) October 25, 2017 He was pretty confident about his answer but was not 100% sure.
Forum discussion at Twitter.


PC:SEOROUNDTABLE.COM

Google: Duplicate Content Issues Are Rainy Day Tasks

John Mueller from Google has a wonderful response to a question about duplicate content and how to measure how big of an issue it is on your web site. He posted it in the Google Webmaster Help forums.
In short, he called duplicate content issues an issue SEOs can work on, on one of those rainy days. He said Google does a good job dealing with it, and with all the issues you probably have on your site, duplicate content is probably not a primary issue relative to what else you have on your to do list.
Here is what John wrote:

Focusing on artificial metrics like that is not really that critical ... Using tools to recognize issues is great, but you need to understand how these tools work, and take their output appropriately. For example, if you're looking at a new site, it can be useful to get an overview of where potential issues with duplicate content might lie (and for that, crawling the site, using shingles and comparing them - via hash or directly, is a way to get a rough pict…