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Showing posts from August, 2017

Daily Search Forum Recap: August 31, 2017

Daily Search Forum Recap: August 31, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google: We've Changed The Way We Think About The Panda Algorithm
Gary Illyes from Google said on Twitter this morning that Google has changed the way they think about Panda from five years ago. Gary wrote "we've changed the way we think about Panda." He added, "what was true 5 or so years ago...Google Local Pack Shows Query From Website Content Of Local Listing
Here is a new local pack test where Google is showing when the query matches content on the local businesses website.Google AdWords Tests More Sitelinks Dropdown Button
Tauqeer Aziz shared a screen shot with me on Twitter of Google AdWords testing a sitelinks layout that has a "more" link that drops down to show additional sitelinks in the overlay...Google AdWords Report Editor Ad…

Daily Search Forum Recap: August 30, 2017

Daily Search Forum Recap: August 30, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Forbes, Entrepreneur & Inc Now Nofollow External Links
It seems like Google has two fewer sites to worry about when it comes to link schemes or manipulation. Forbes, Entrepreneur and Inc both have just started to add nofollow attributes to external links in their articles...Google: Noarchive Tag Does Not Hurt Your Google Rankings
The noarchive tag will prevent Google from showing the Cached link for a page in their search results. But it does not prevent the page from ranking well in Google says John Mueller...Google Improves Flight & Hotel Search To Help You Find Better Prices
Google has added some seriously cool and useful features to both flight and hotel search. Specifically around showing you in an easy to look at the most cost effective options to plan you…

Google: Noarchive Tag Does Not Hurt Your Google Rankings

Google: Noarchive Tag Does Not Hurt Your Google Rankings

The noarchive tag will prevent Google from showing the Cached link for a page in their search results. But it does not prevent the page from ranking well in Google says John Mueller.John Mueller of Google replied to the question on Twitter saying "no" using the noarchive tag on pages does not negatively affect Google rankings for those pages.no — John â.o(â§â-½â¦)o.â (@JohnMu) August 29, 2017I guess it is a logical question, whenever you restrict Google from doing something, maybe, just maybe it can have a negative impact. But no, not in the case of using the noarchive tag.So feel free to use it if you don't want people to see your cached page in Google.Forum discussion at Twitter. PC:SEOROUNDTABLE.COM

Google Improves Flight & Hotel Search To Help You Find Better Prices

Google Improves Flight & Hotel Search To Help You Find Better Prices

Google has added some seriously cool and useful features to both flight and hotel search. Specifically around showing you in an easy to look at the most cost effective options to plan your trips.For example, Google Flight search now as a grid option to show you flights based on which days you depart and return on. You can tap on "Dates" to see the calendar view of date combinations with the cheapest prices highlighted in green and the most expensive in red. Or if you have a certain length of trip in mind, the price graph allows you to see how airfare varies over time. Just swipe left to see more dates.You can also see by nearby airport, which airports are the cheapest for your flight options:Hotel search also added a grid with the same sort of functionality. You can see the nightly rate in the calendar view. Or you can check out price trends for a hotel to see how rates change over time.These are very us…

Forbes, Entrepreneur & Inc Now Nofollow External Links

Forbes, Entrepreneur & Inc Now Nofollow External Links

It seems like Google has two fewer sites to worry about when it comes to link schemes or manipulation. Forbes, Entrepreneur and Inc both have just started to add nofollow attributes to external links in their articles. As many of you know, and as we covered in the past sites like Forbes, Inc, Huffington Post, Entrepreneur and others are constantly being used by link buyers and sellers sell links and PageRank.Google said in the past those links are ignored anyway but it did not stop link sellers from selling them. In fact, I get at least an email a day from a link broker trying to sell me links on these types of sites.Matthew Barby first noticed and posted on Twitter that these sites started to nofollow those links now. Marie Haynes confirmed it as well.Forbes and Inc both silently began adding nofollow to all of their links. There's a lot of link sellers that will hate that ð' — Matthew Barby (@matthewbarby) August 29, …

Google AdWords Ad Rotation To Offer Optimize & Rotate Indefinitely

Google AdWords Ad Rotation To Offer Optimize & Rotate Indefinitely

Google announced they are "simplifying ad rotation to two settings." Specifically they are only going to offer "optimize" and "rotate indefinitely" options starting in late September.Optimize Ad Rotation: The "optimize" ad rotation setting prioritizes ads that are expected to perform better than other ads within an ad group. Google said this is figured out by Google's machine learning technology. "This setting will optimize your ads for clicks in each individual auction using signals like keyword, search term, device, location and more," Google added. Rotate Indefinitely Ad Rotation:The ad optimized ad rotation works best for most advertisers, Google said. The "rotate indefinitely" setting is "the easiest way to give your ads equal preference," Google said, so "it will be the sole option for an even rotation going forward."Campaigns …

Google Search Console Data Up To Date Again

Google Search Console Data Up To Date Again

The Google Search Console Search Analytics reports are now back up to date with their normal two or so delay period. For the past 15 days or so, it was about a week delayed and now, finally this morning, it is back to the normal two-day delay.Here is a screen shot showing we are now able to get data from two days ago or so:This may have been one of the longest period of time where the data was delayed more than a couple days for this long.Anyway, go check your reports in the Search Console, hopefully you will like what you see.Forum discussion at Twitter. PC:SEOROUNDTABLE.COM

Seniors Day At Google Europe

Seniors Day At Google Europe



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Daily Search Forum Recap: August 29, 2017

Daily Search Forum Recap: August 29, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google: Stop Watching The Search Algorithm
I am pretty serious about reporting on Google search algorithm updates despite Google not liking it or hating the automated tools that do it as well. But I think it can be helpful when diagnosing a site that was his on a specific date...Google Tests Local Panel Ads For Deals
Not only did Google expand the product listing ads in the local panel yesterday but they are also testing displaying a new ad format to promote deals in the local panel. Pete Meyers posted on Twitter an example of an ad in the local panel that says "Save up to 51%.....Now Add Videos To Local Listings On Google; Android Only
Google's Meg S. announced in the Local Guides Forum that those who use Android can now upload videos to the local listings so …

Google: Stop Watching The Search Algorithm

Google: Stop Watching The Search Algorithm

I am pretty serious about reporting on Google search algorithm updates despite Google not liking it or hating the automated tools that do it as well. But I think it can be helpful when diagnosing a site that was his on a specific date.Of course, it is not always helpful and in the long run, focusing on when Google updates their algorithms or obsessing about any algorithm update probably isn't the most productive thing you can do all day.John Mueller from Google said on Twitter today "act naturally, like you don't notice the algorithm watching." Yes, John wants you to pretend that you are not watching the algorithms and just focus on the continued effort on making your site, content, etc better every day.Here are the tweets:Act naturally, like you don't notice the algorithm watching. (I'm not sure what LSTM you're referring to, but this is always good advice.) — John â.o(â§â-½â¦)o.â (@JohnMu) August 29, 2017This is…

Google Tests Local Panel Ads For Deals

Google Tests Local Panel Ads For Deals

Not only did Google expand the product listing ads in the local panel yesterday but they are also testing displaying a new ad format to promote deals in the local panel.Pete Meyers posted on Twitter an example of an ad in the local panel that says "Save up to 51%..." and it goes on to list the deal amount and links to groupon to "view deal."Here is a screen shot from Pete:Google sent Search Engine Land a statement:âWeâre currently experimenting with new ways to surface helpful and relevant local information to users on Google Maps and Search,â a Google spokesperson told Search Engine Land when asked about the ad placement. âMaintaining a good experience for our users is our top priority and based on feedback, weâll determine whether to roll these changes out permanently and broadly.âGoogle has tested many types of ads in the local panel in the past, this is just one more flavor.Forum discussion at Twitter.
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Now Add Videos To Local Listings On Google; Android Only

Now Add Videos To Local Listings On Google; Android Only

Google's Meg S. announced in the Local Guides Forum that those who use Android can now upload videos to the local listings so viewers of those listings can see a more about the local business.Meg wrote "Local Guides on Android have the chance to add the first-ever videos to millions of places. The possibilities are really exciting: Take viewers on a mini tour of a store you love, or show the bustling scene at your favorite neighborhood restaurant. You can even do a quick review where you showcase a placeâs best item or offer tips for visitors."Truth is, I think it first launched to only Local Guides on Friday but I think it is available for most on Android now.The help document says you can add videos three ways:Add a photo or video from a placeâs pageOn your Android phone or tablet, open the Google Maps app .Search for a place or tap it on the map.From the bottom, tap the place's name or address to see more inf…

Google Test New Local Panel Ad: See What's In Store

Google Test New Local Panel Ad: See What's In Store

Glenn Gabe spotted and posted on Twitter a new format for the local panel inventory product ads. This one shows a "see what's in store" search box to allow you to search the store in the local panel and then shows popular tags/categories of products in the store. After that, you can swipe through some of their more popular items in the box below.Here is a screen shot from Glenn:I cannot replicate this but Ginny Marvin says this is the debut of the new look for local inventory ads in the knowledge panel. A more basic dumbed down version was launched in July 2016.Forum discussion at Twitter.
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Google SEO Advice: Recurring Event & Updated Item Pages

Google SEO Advice: Recurring Event & Updated Item Pages

Google's John Mueller posted on Google+ some basic SEO advice for how to handle recurring events and updated items pages for search and users. For example, if you run an annual conference and you want to post the new agenda for 2018, do you make a new /2018 URL or keep it on the main / conference page?The answer is, keep it on the main / conference page and then archive the 2017 agenda and content at a /2017 page.Same with items that get updated, you can keep the original page and archive the old one.John wrote:"When people search for our event, they find last year's listing; help!" Whether it's an event (FooBarConf 2017), a recurring report (FooBar Earnings Q1 2017), an updated product (FooBarPhone 23) or anything else that has a current version and previous versions, this is a really simple way to help make sure that search is able to easily find the current version. 1. Place the current version on a ge…

Google Pizza Making Class

Google Pizza Making Class



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Daily Search Forum Recap: August 28, 2017

Daily Search Forum Recap: August 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google Fixes Google My Business Insights Reports With Data Loss?
Last week we reported that the Google My Business insights reports for photos was largely delayed. Well, I looked this morning and it looks like the numbers are now only a couple to a few days delayed...Does Google Local Q&A Needs Moderation
Last week, Google pushed the local Q&A to all mobile browsers and it is getting some serious use. But in some cases...Google Ignores Links To #
Do you use a hashtag or pound sign in your URL. For example the link URL is simply a hashtag or pound sign, one of these #. What should Google do with them...Personalized Duplicate Content
Minutes ago, I had someone ask me how they can make their "personalized duplicate content" search engine friendly. How can…

Google Fixes Google My Business Insights Reports With Data Loss?

Google Fixes Google My Business Insights Reports With Data Loss?

Last week we reported that the Google My Business insights reports for photos was largely delayed. Well, I looked this morning and it looks like the numbers are now only a couple to a few days delayed, which is the normal delay you'd see in these reports.But I am also noticing a gap in the data between the 16th and 20th of August. Here is the reports:So it appears the "Photo quantity" report is repaired but right now the "Photo views" report is missing a good chunk of data.I did email Google for a statement and I am waiting for a reply.Forum discussion at Twitter.
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Does Google Local Q&A Needs Moderation

Does Google Local Q&A Needs Moderation

Last week, Google pushed the local Q&A to all mobile browsers and it is getting some serious use. But in some cases, how people are using it is probably not the way Google expected.If you search for [white house] on your mobile phone and look at the local question and answer box and read these questions and answers, you won't be surprised by you will be upset. It looks like the comments on YouTube (worse than the comments here).Here is one of many examples:There is no real good way for a business owner or organization to moderate these comments. You can of course post your own questions and answers, which is what Google recommended. But you cannot stop people from posting irrelevant, insulting or hateful responses. And there is no way to clean them up right now.I am sure Google is working on a solution or maybe a way to turn off the Q&A feature but at this point, I am not sure.Sergey Alakov and others are posting other examples on

Google Ignores Links To #

Google Ignores Links To #

Do you use a hashtag or pound sign in your URL. For example the link URL is simply a hashtag or pound sign, one of these #. What should Google do with them? The URL would look like <a href="#"> Google says they completely ignore them.Most of the time, at least when I use that, it is for a placeholder. The links don't really go anywhere, so it would make sense that Google would ignore them.John Mueller said since they go nowhere, Google ignores them:We ignore them, they go nowhere :). — John â.o(â§â-½â¦)o.â (@JohnMu) August 22, 2017I am not sure why the person followed up to John's response asking if those links then count as a link on the page or not. Google ignores them.What do you want Google to do with links that do that?Forum discussion at Twitter.
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Personalized Duplicate Content

Personalized Duplicate Content

Minutes ago, I had someone ask me how they can make their "personalized duplicate content" search engine friendly. How can they SEO their duplicate content that is personalized to users. I found it somewhat funny and wanted to share the term with you.Here is the post on Twitter:I have plugin which uses iframe & delivering personalized (duplicate) content. How can I make that SEO Friendly? Shall I go with h-tags? â" Jaswant Singh ââ ââ â  (@OMGJaswant) August 28, 2017This can mean a lot of things, of course, but at the essence - this is what Google does not want you to do.Is this talking about taking someone else's content and changing it slightly to rank? Is it talking about taking your own content and tweaking it slightly for long tail searches? Is it talking about embedding related content under your main content (if so that last case is fine).Anyway, the term "personalized duplicate content" was something too fun, I had…

Google Tests New Expandable Sitelinks On Mobile

Google Tests New Expandable Sitelinks On Mobile

Google seems to be testing a new look for the sitelinks that expand, something Google has been doing for a fewyears now. But with the new tappable carousel sitelinks, I guess Google needs to try a new format.Tom Whiley posted on Twitter a screen shot of the new sitelinks format for these expandable card carousel sitelinks.You can expand the "mens" box and see internal sitelinks within that section.Forum discussion at Twitter.

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Google Colorful Pipe Charging Station

Google Colorful Pipe Charging Station


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Daily Search Forum Recap: August 25, 2017

Daily Search Forum Recap: August 25, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Search Buzz Video Recap: Google Search Update, Mobile First Index, Search Console Changes & More
This week in search, I covered a Google search algorithm update that seems somewhat large. I also covered that Google is now more confident about their mobile...Google My Business Insights Reports Delayed
It looks like the Google My Business insights, the analytics they provide to local businesses on how well their local listings are doing...Google Generally Finds & Crawls Home Page First
A webmaster asked Google's John Mueller if Google always crawls the home page of the web site before other pages. The answer John gave was no...Google AdWords Landing Pages Report With Mobile Friendly Click Rate
Google announced they have added a new Landing pages report that sh…

Search Buzz Video Recap: Google Search Update, Mobile First Index, Search Console Changes & More

Search Buzz Video Recap: Google Search Update, Mobile First Index, Search Console Changes & More

This week in search, I covered a Google search algorithm update that seems somewhat large. I also covered that Google is now more confident about their mobile first index switch. Google said more data is coming to the Google Search Console soon. Google is also looking to speed up the data pipeline in Search Analytics. Google had a data logging issue with Search Console as well, and it is still a week behind. We posted results of Google Search Console usage poll from John Mueller. Google can now show video previews in the top carousel in search. Google is going to launch a new first click free program to help publishers boost subscribers. Google Local launched questions and answers for all mobile browsers now. Google local results now is testing show review extracts. Google is also showing a recently opened label on some business listings. Google My Business insights photos data is delay…

Google My Business Insights Reports Delayed

Google My Business Insights Reports Delayed

It looks like the Google My Business insights, the analytics they provide to local businesses on how well their local listings are doing, is delayed for some reports. Specifically the insights on photos including the photos views and photo quantity data seems to have got stuck on August 16th and have not updated since.Here are some graphs showing the data stopping on the 16th of August for those two reports:Scott Hendison spotted this first and notified me of this on Twitter.Do you see the data delay for those two photo reports as well?Forum discussion at Twitter.
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Google Generally Finds & Crawls Home Page First

Google Generally Finds & Crawls Home Page First

A webmaster asked Google's John Mueller if Google always crawls the home page of the web site before other pages. The answer John gave was no, Google doesn't always crawl the home page first but he did add that the home page is generally the first page Google finds on a site.This was on Twitter:No, but that's commonly the first page we find from a site. — John â.o(â§â-½â¦)o.â (@JohnMu) August 24, 2017Sometimes a new site might go up and it might get a lot of links to a specific page inside the site. So it is possible Google find the link to the inside page first and then work its way back to the home page after first finding the inside page. It all depends on how Google stumbles on the URLs to your web site. Typically, most of a site's links is to the home page and that means generally Google will first find the home page link.But this is not always the case.Forum discussion at Twitter.

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Google AdWords Landing Pages Report With Mobile Friendly Click Rate

Google AdWords Landing Pages Report With Mobile Friendly Click Rate

Google announced they have added a new Landing pages report that shows the mobile friendly click rate on those pages and the number of clicks. This report shows you which URLs in your account are mobile-friendly, which ones drive the most sales, and which ones may require your attention.This report shows you:Landing page URLMobile-friendly click ratePerformance metrics such as clicks, cost, conversion rate, etc.Here is a screen shot:The mobile click rate "metric gives you an idea of which landing pages result in the most or least mobile-friendly experiences. Sort the column in ascending order to identify pages you may want to fix," Google said. For more details on this see the Google help document.Forum discussion at Twitter and Google+.
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Google Shopping Tests Drill Down Into Store

Google Shopping Tests Drill Down Into Store

Here is a new interesting Google Shopping ads test found by Josh Leibner and posted on Twitter. The ad format shows the product listing ads but they are grouped by store and then you can drill into each store's listing by clicking on the ad.Here is a screen shot of the test:Here is what happens when you click on the Amazon listing:As you can see, Google is showing you products by store based on your query.This is what I see for the same query, just normal products being listed:Forum discussion at Twitter.
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Google Dance Tokyo: Googlers All Ready

Google Dance Tokyo: Googlers All Ready



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Daily Search Forum Recap: August 24, 2017

Daily Search Forum Recap: August 24, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google Looking Into Speeding Up Data Search Console
Last week we reported Google was pretty delayed in their Search Console data, specifically about a week delay in the Search Analytics reports. Normally there is a two-day delay but even today...Google's John Mueller: Sure, DM Me For Private Support
A couple days ago I wrote how Gary Illyes from Google doesn't do private webmaster support and then this morning, John Mueller from Google basically said the complete opposite. Here is John's tweet: Sure...Google AdWords Searches Card Helps Spot Search Trends
Google AdWords has a "card" on the new AdWords interface named "searches card" that aims at showing advertisers rising search trends. Specifically you can see which words your customers a…

Google Looking Into Speeding Up Data Search Console

Google Looking Into Speeding Up Data Search Console

Last week we reported Google was pretty delayed in their Search Console data, specifically about a week delay in the Search Analytics reports. Normally there is a two-day delay but even today, we are still a week behind. Google's John Mueller keeps saying it will be resolved soon but it has yet to be resolved.I asked John about if Google thinks they can make it even faster than two days and John said they have "been looking into" this. He said it is tricky because they need to source data from lots of different places at Google and that can cause a delay.John answered this question in a live hangout at the 7:50 mark.Question: Will that [Google Search Console data delay] ever be less than two days or it's-- even with the new beta?Answer: Not with the new beta. It's something we've been looking into to kind of see what we can do to make that a little bit faster. But it's always a bit tricky because there ar…