Skip to main content

Posts

Showing posts from July, 2017

Daily Search Forum Recap: July 31, 2017

Daily Search Forum Recap: July 31, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Pinterest A Spam Tool For Google's Organic Results?
The ongoing WebmasterWorld thread has ongoing chatter about Google ranking shuffles but there is now a new uptick in complaints about Pinterest ranking very well in Google. Some people are saying that Pinterest is pulling a Wikipedia and taking over a lot of the top search results in Google...Google, Is Okay With Commas, Even In Your Title Tags
I am really not sure where these ideas come from, which is why I have stuff to write daily but this guy asked John Mueller if putting commas in title tags are okay or not. John...Google Mocks SEO Experts Who Place Mass Content On Footer
Gary Illyes from Google responded to a tweet last week on Twitter mocking "SEO experts" who place massive amounts of text on their f…

Pinterest A Spam Tool For Google's Organic Results?

Pinterest A Spam Tool For Google's Organic Results?

The ongoing WebmasterWorld thread has ongoing chatter about Google ranking shuffles but there is now a new uptick in complaints about Pinterest ranking very well in Google. Some people are saying that Pinterest is pulling a Wikipedia and taking over a lot of the top search results in Google.SamWest, a senior member at the WebmasterWorld community wrote:More negative moves. Over the past 3 to 4 weeks my main keyword, that was at #1 for 17+ years has suddenly dropped to position 5. Replaced by Pinterest, Pinterest and now a huge "Top Stories" block that display news stories totally unrelated to the search query. Isn't that what the "News" tab is for?He added a day or so later that Pinterest was totally dominating some of the queries in Google:Today I saw a search query in my niche return a staggering FIVE consecutive Pinterest results. I had to double check my URL to make sure I wasn't stuck on the Pinter…

Google, Is Okay With Commas, Even In Your Title Tags

Google, Is Okay With Commas, Even In Your Title Tags

I am really not sure where these ideas come from, which is why I have stuff to write daily but this guy asked John Mueller if putting commas in title tags are okay or not. John said it is "totally up to you!" Here is the tweet:totally up to you! â" John â.o(â§â-½â¦)o.â (@JohnMu) July 31, 2017I mean, why would you not be allowed to use commas in your titles? I am not understanding the logic of not using commas?People, like me, over use commas, when we write. But other then that, using commas when it makes sense, even in titles, does make sense.See what I am doing here?So use commas where it makes sense and do not worry about how search engines will react to it. Google will handle it just fine. Make sure it doesn't bother your readers.Forum discussion at Twitter.
PC:SEOROUNDTABLE.COM

Google Mocks SEO Experts Who Place Mass Content On Footer

Google Mocks SEO Experts Who Place Mass Content On Footer

Gary Illyes from Google responded to a tweet last week on Twitter mocking "SEO experts" who place massive amounts of text on their footer. He said those are the same SEO experts who complaint they were hit by some sort of update.Here is Gary's Tweet:Interestingly, mostly loud, self proclaimed "best SEOs" implement that and then they complain about being hit by some update. — Gary "鯨ç" Illyes (@methode) July 28, 2017The example given by Avinash Murthy was this screen shot:It doesn't look "massive" to me but it does seem unnecessary and that no one will really ready it.This lead to a longer rant by Gary Illyes but in short, he is saying this was done not for users but for search engines. Things like that don't work and aren't for the best of your web site. Here he gets into it more:It's not. It's just batshit stupid. — Gary "鯨ç" Illyes (@methode) July 28…

Google Maps Local Ranking Algorithm Update On June 11th?

Google Maps Local Ranking Algorithm Update On June 11th?

There is a new thread at the Local Search Forums discussing ranking changes in the local pack that started happening mid-June. I did not see much or any discussion around this a month ago but now some local SEO experts are discussing it in the forum.Joy Hawkins wrote "this change happened on June 8." She shared examples of how the results change drastically based on proximity, even when the proximity is nearby, which is the big change. " I definitely see a lot of changes since Possum but not quite this extreme. Normally the searcher's location is the strongest of hundreds of factors so the business still *usually* needs some type of SEO presence and normally some type of organic presence," Joy added."We're seeing different results at the zip code level, said gyitsakalakis. "In fact, as I walk around our neighborhood, the local pack results change by block," he added.The changes seem to h…

Google Mouthwash

Google Mouthwash



PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: July 28, 2017

Daily Search Forum Recap: July 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Search Buzz Video Recap: Google Instant Gone, Auto Play Videos In Search, AdWords & Local Tests
This week, the big news is that Google killed off their Google Instant Search feature. Google was caught testing auto-playing videos in the search results. I ran a poll...Google Mistakes Tom Brady As The Owner Of The NY Jets
Yesterday, Sports Illustrated had an epic post on Twitter showing how Google's answer box showed Tom Brady as the owner of the New York Jets. Now...Google: Sticky Footers Are Okay; Within Webmaster Guidelines
Gary Illyes of Google was asked about sticky footers, if Google has an issue with them. Gary responded on Twitter saying "nah, I wouldn't worry about that." Meaning...Google AdWords Tests New Sitelinks Design
Google is testing new…

Search Buzz Video Recap: Google Instant Gone, Auto Play Videos In Search, AdWords & Local Tests

Search Buzz Video Recap: Google Instant Gone, Auto Play Videos In Search, AdWords & Local Tests

This week, the big news is that Google killed off their Google Instant Search feature. Google was caught testing auto-playing videos in the search results. I ran a poll asking if Black Hat SEO is dying. Google said sticky footers are okay to deploy. Google is rolling out a new sitelinks user interface in the organic results. AdWords is testing new sitelinks design also. Bing now supports ClaimReview markup, to power fact labels in search. Google has new documentation on how to remove your AMP content in search. Google is showing AMP more internationally now. Google is testing a new design for image search. Google is testing question and answer sections in the local panel. Google is testing a âsee more resultsâ button that dynamically loads results. HTTPS is likely to show up more often in Googleâs search results. Google Hotel search added a filter for vacation rentals. Google Maps is tes…

Google Mistakes Tom Brady As The Owner Of The NY Jets

Google Mistakes Tom Brady As The Owner Of The NY Jets

Yesterday, Sports Illustrated had an epic post on Twitter showing how Google's answer box showed Tom Brady as the owner of the New York Jets. Now, this is not just upsetting to Jets fans but probably humiliating to Tom Brady.TIL http://pic.twitter.com/E2aJ5BqkDQ â" Sports Illustrated (@SInow) July 27, 2017By the time I actually Googled it myself yesterday afternoon, Google fixed the issue:So Google was quick to fix it.I suspect someone was messing around with Google and actually had their moment in fame.Forum discussion at Twitter.
PC:SEOROUNDTABLE.COM

Google: Sticky Footers Are Okay; Within Webmaster Guidelines

Google: Sticky Footers Are Okay; Within Webmaster Guidelines

Gary Illyes of Google was asked about sticky footers, if Google has an issue with them. Gary responded on Twitter saying "nah, I wouldn't worry about that." Meaning, Google doesn't necessarily penalize or demote sites that deploy sticky footers.Gary did add "but do try to make them as less obtrusive as possible." "You really don't want to annoy your users," he added.Here is the tweet:Nah, I wouldn't worry about that, but do try to make them as less obtrusive as possible. You really don't want to annoy your users — Gary "鯨ç" Illyes (@methode) July 28, 2017A sticky footer is a footer that sticks to the bottom of the browser's viewport as you scroll, no matter how much you scroll up or down, the footer remains at the bottom of the screen of the browser window.Here is a picture that might help describe it:These are currently okay with Google.Forum discussion at Twi…

Google AdWords Tests New Sitelinks Design

Google AdWords Tests New Sitelinks Design

Google is testing new sitelinks designs and layouts for their ad formats. Ginny Marvin covered them yesterday based on tips from Erik Hamilton and Frederik Hyldig.This is what a normal AdWords sitelinks looks like:Here are the new tests:Google just began rolling out a new design for organic sitelinks in a carousel box format.Forum discussion at Twitter.
PC:SEOROUNDTABLE.COM

Google Logo For The Silent Parade of 1917

Google Logo For The Silent Parade of 1917

On Google's home page in the United States is a special Google logo, aka a Doodle, for the 100th anniversary of the "Silent Parade of 1917." On July 28, 1917, nearly 10,000 African American children, women, and men marched down Fifth Avenue in New York City in silence.Google wrote "it was one of the first mass protests of lynching and anti-black violence in the United States. The parade was precipitated by the East St. Louis Riots of 1917, during which between 40 and 250 Black people were killed and thousands more displaced by white mobs."Here are some details about this parade from the NAACP.Google added:Today's Doodle commemorates the 100th anniversary of the Silent Parade, and honors those whose silence resonates a century later.Forum discussion at Google+.
PC:SEOROUNDTABLE.COM

Google Movie Theatre Box Office Sign

Google Movie Theatre Box Office Sign



PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: July 27, 2017

Daily Search Forum Recap: July 27, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Goodbye Google Instant Search
Google Instant has been disabled and Google no longer will show you search results as you type. Google Instant launched in September 2010 as was coined the future of the search results page.Google Hotel Search Supports Vacation Rentals
Google hotel search feature now has support to show vacation rentals and not just hotels. Skift spotted this a week ago and then I covered it at Search Engine Land on Tuesday and now it is news...Google AdWords Call Bid Adjustments Lets You Bid More For Phone Calls
Google announced yesterday that they now support bid adjustments for click-to-call ads. So now you can bid more for click-to-call ads over other ads. Why would you do this...Google Tests New Design For Image Search Results
Nirav Patel shared a screen…

Google Hotel Search Supports Vacation Rentals

Google Hotel Search Supports Vacation Rentals

Google hotel search feature now has support to show vacation rentals and not just hotels. Skift spotted this a week ago and then I covered it at Search Engine Land on Tuesday and now it is news.In short, there is a new filter in the web search hotel search box for "vacation rentals" and also once you drill into the hotel search user interface.Here are screen shots:Since I never go on vacations, this does not appeal to me. But I guess it makes sense to allow those looking to get away to be able to filter by hotels versus vacation rentals.Forum discussion at WebmasterWorld.
PC:SEOROUNDTABLE.COM

Goodbye Google Instant Search

Goodbye Google Instant Search

Yesterday, I broke the news that Google Instant has been disabled and Google no longer will show you search results as you type. Google Instant launched in September 2010 as was coined the future of the search results page.It basically showed you search results as you typed in an instant. It was really really big news back then. In fact, I saw it coming, predicted Google Instant and I had about 5 seconds of air time with Brian Williams on NBC Nightly News to discuss it.Many folks said Google Instant would kill SEO. Well, several years later, SEO is still around. Many people said it would hurt AdWords advertisers, nope.Now Google is killing it because they want to align desktop search more with mobile. I am not sure why mobile search can't do Google Instant but hey, that is what Google said. Here is their statement:We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they t…

Google AdWords Call Bid Adjustments Lets You Bid More For Phone Calls

Google AdWords Call Bid Adjustments Lets You Bid More For Phone Calls

Google announced yesterday that they now support bid adjustments for click-to-call ads. So now you can bid more for click-to-call ads over other ads. Why would you do this? Google says phone calls "convert three times better than web clicks."So now under your bid adjustments you can set the calls to a higher CPC based on expecting a higher conversion rate.Google's help document explains:You can increase your bid for mobile devices to show call interaction ads more frequently for mobile phone users. Interaction bid adjustments influence how often you show call extensions and call-only ads to users. The flexibility of adjusting your bids for certain interactions gives you more control over how often they appear with your ad and how potential customers connect with your business.Will you be increasing your CPCs for calls?Forum discussion at Google+.
PC:SEOROUNDTABLE.COM

Google Tests New Design For Image Search Results

Google Tests New Design For Image Search Results

Nirav Patel shared a screen shot with me on Twitter of a new user interface for the Google image search results. It looks like the images are scattered around the page and when you click on an image, it shows an overlay on top of the other images with the details of the image and a way to go to the next image or previous image with blue arrows.Here is the screen shot from Nirav:Here is what the normal Google image search results design looks like:Forum discussion at Twitter.
PC:SEOROUNDTABLE.COM

Bing Supports ClaimReview For Fact Checking Markup

Bing Supports ClaimReview For Fact Checking Markup

Aaron Bradley, the markup king, posted on Google+ that Bing updated their structured data documentation to now support ClaimReview. ClaimReview "annotations should be used to convey that the page contains fact check information. This may be used to display enhanced captions on Bing that help convey this information to users."Google launched something similar, or exactly the same, in October 2016 when all the fake news and facts issues were surrounding the election process. Bing was a bit delayed but now they have it.Aaron said "while there's been no official announcement yet from Bing, this strongly suggests that, like Google, Bing will start to annotate search results with fact check information." Indeed.Forum discussion at Google+.
PC:SEOROUNDTABLE.COM

Water View Of The Google Dublin Office

Water View Of The Google Dublin Office



PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: July 26, 2017

Daily Search Forum Recap: July 26, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Poll: Is Black Hat SEO Dying?
There is a pretty large new thread at Black Hat World where "black hats" are discussing if their methods are dying out now. Black hat SEO is the SEO practice of going against Google's webmaster guidelines in order to manipulate the Google search results in their own favor...Google Docs On Removing AMP Content From Search
Google has added a new developer document page on removing AMP content from search. This was first spotted by Kenichi Suzuki, he posted it on Twitter. I guess enough people asked, Google finally made a document telling webmasters the safe way to remove your AMP content...New Google SOS Alerts In Search
Google announced a new search and maps feature that provides SOS alerts for locations and events that are in cr…

New Google SOS Alerts In Search

New Google SOS Alerts In Search

Google announced a new search and maps feature that provides SOS alerts for locations and events that are in crisis. Google wrote "SOS alerts is a new set of features in Google Search and Maps to help you quickly understand whatâs going on and decide what to do during a crisis."Here is what it looks like:Google will show you maps, top stories and authoritative local information such as "emergency phone numbers, websites, and translations of useful phrases." Google may also send you a notification on your mobile device that directs you to this information if you are nearby this location.Google gets the data from the Red Cross, the Federal Emergency Management Agency, the Philippine Atmospheric, Geophysical and Astronomical Services Administration and many others.Here is a GIF of it in action:This also works in Google Maps.Forum discussion at Twitter and Google+.
PC:SEOROUNDTABLE.COM

Bing Offers Historical Knowledge Box: Search "On This Day"

Bing Offers Historical Knowledge Box: Search "On This Day"

Bing quietly announced on Twitter that if you search for [on this day] in Bing you may just get an historical knowledge box showing you important and historical events that happened on this day in the past.For example, today Bing shows these four events:Esperanto introducedFBI's originsDisney's 'Alice' premieres'The Hustle' hits #1There is a calendar selector at the top to change the date and you can share this knowledge and search result on Facebook or Twitter.Pretty cool search feature Bing, Google does not yet have it.Forum discussion at Twitter.
PC:SEOROUNDTABLE.COM

Google Tests Map View & List View Button In Local Search

Google Tests Map View & List View Button In Local Search

Sergey Alakov who must be included in every single Google tests bucket found another Google test where they are showing a floating button in the local listings that let you toggle between a map view or list view.Here is a GIF where you can see the blue circle button at the bottom right switched the interface from map view to list view:This allows searchers to find local results by proximity to a point on the map visually or by data.I believe this map toggle button is something used in Google Maps as well.Forum discussion at Twitter.
PC:SEOROUNDTABLE.COM

G Logo Light

G Logo Light



PC:SEOROUNDTABLE.COM

Daily Search Forum Recap: July 24, 2017

Daily Search Forum Recap: July 24, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:OMG: Google Tests Auto-Playing Videos In Search Results
Yesterday, Jennifer Slegg posted on Twitter and her site that Google is auto-playing videos directly in the search results. I will be honest...Michelle Robbins & Ginny Marvin: Search Engine Land's New Leads
With all my focus around the negative news (which I tend to focus on a lot) with Danny leaving and Matt McGee leaving Search Engine Land as well - the amazing news around the new leaders of Search Engine Land have somewhat got brushed under the rug...Google Now Rolling Out Carousel Based Sitelinks
It seems like Google is now rolling out the carousel based sitelinks they have been testing for over a year now...RankRanger: 99% Of Google's Page One Results Have At Least One HTTPS Result
HTTPS in the Googl…

Michelle Robbins & Ginny Marvin: Search Engine Land's New Leads

Michelle Robbins & Ginny Marvin: Search Engine Land's New Leads

With all my focus around the negative news (which I tend to focus on a lot) with Danny leaving and Matt McGee leaving Search Engine Land as well - the amazing news around the new leaders of Search Engine Land have somewhat got brushed under the rug.The announcement was made a week or so ago that Danny Sullivan's replacement is Michelle Robbins and Matt McGee's replacement is Ginny Marvin. Both are personalities who have been in our space for a long long time and both are incredibly respected and looked up to in our industry.Michelle RobbinsMichelle Robbins has been with Search Engine Land and the parent company, Third Door Media since its inception. Early on, she was working closely with Danny, myself and the other writers to help direct the content direction before moving into a full technology role at the company. Now she is back leading the direction of the content as the new SVP of content and marketing…

OMG: Google Tests Auto-Playing Videos In Search Results

OMG: Google Tests Auto-Playing Videos In Search Results

Yesterday, Jennifer Slegg posted on Twitter and her site that Google is auto-playing videos directly in the search results. I will be honest, I thought there was some extension or plugin to blame for it and that there was no way Google would even test auto-playing videos in the search results. I was wrong! Google, of all companies, was testing auto-playing videos in the core search results.I wasn't the only one who was skeptical, former Googler Pedro Dias was really upset that Google would test such a thing:If they decide to go with autoplay, I'm gonna be really annoyed — Pedro Dias (@pedrodias) July 24, 2017Why, well, Google Chrome is building ways to block such distractions and annoyances:Yeah! Even more considering they built an autoplay blocking feature in Chrome — Pedro Dias (@pedrodias) July 24, 2017Google told Search Engine Land that this is indeed a confirmed but limited test saying "we are constantly experime…

Google Now Rolling Out Carousel Based Sitelinks

Google Now Rolling Out Carousel Based Sitelinks

It seems like Google is now rolling out the carousel based sitelinks they have been testing for over a year now. Instead of showing basic text based links under the search results snippet, Google is now showing boxed-in sitelinks that you can scroll left to right through in a carousel-like interface.Here is a screen shot I was able to generate myself:Sergey Alakov tracks this stuff pretty closely and he said it is rolling out and posted so also on Twitter. Also based on all the people emailing me about this new feature being tested, I believe it is no longer a test but indeed rolling out.I emailed Google for an official comment and hope to hear back soon.Forum discussion at Twitter.
PC:SEOROUNDTABLE.COM

RankRanger: 99% Of Google's Page One Results Have At Least One HTTPS Result

RankRanger: 99% Of Google's Page One Results Have At Least One HTTPS Result

HTTPS in the Google search results continue to rise and rise. In fact, according to RankRanger's Google's feature tracker tool, 99% of the page one results they track have at least one or more HTTPS result within them. RankRanger tracks a ton of search results, and it is constantly measuring different changes in the search results.They said on Twitter that "99% of all page one SERPs now contain at least 1 HTTPS result."Mozcast's feature tool also shows a nice incline and increase of HTTPS adoption in the Google search results over time. They put it at over 56.5% but they are measuring different things here.Either way, both are showing more and more Google search results with HTTPS included.The Google HTTPS ranking boost has not been changed or adjusted in years and Google has no plans on changing that. So this is more of a thing around webmasters going HTTPS versus anything else.Forum …

Google Local Panel Tests Questions & Answers Box

Google Local Panel Tests Questions & Answers Box

Sergey Alakov spotted yet another test, this one is where Google is testing showing a questions and answers box in the local panel.So you can ask a question in the local panel and hopefully get an answer. It is unclear what happens after you ask a question. If it goes to the business to answer or lists it as an open question to be answered by any searcher. Sergey said "I was not able to go past the question box, as it prompted me to log in first, and after I logged in the box wasn't there for me."Here is a screen shot:I am personally not able to replicate this myself but if you can and you can submit a question, please share screen shots of what they look like.Forum discussion at Twitter.
PC:SEOROUNDTABLE.COM

Google: Logos In People Also Search For Feature

Google: Logos In People Also Search For Feature

Google has been messing around lately with the people also search for feature in the search results. Here is a new one, I believe, first spotted by Tauqeer Aziz on Twitter of Google displaying logos in the people also search for box.Here is a screen shot I was able to generate on mobile:Here is Tauqeer's screen capture:Google has tested tons of variations around this feature, from most recently rounded corners to dynamic loading, to a carousel slider, in the news, back button variation, fade away actions and more.Here is more one variation to add to the bucket.Forum discussion at Twitter.

PC:SEOROUNDTABLE.COM