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Daily Search Forum Recap: June 30, 2017

Daily Search Forum Recap: June 30, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Search Buzz Video Recap: Google Update Underway, EU Fines, AdWords Features & Danny Sullivan Retires
It was a busy week in the search industry. First update, there was a Google algorithm and search update over the weekend that Google wonât yet confirm. Google said there was no Fred update, at least the name of it...Google: There Was No Fred Update From Our Point Of View
In this morning's Google hangout with John Mueller, John said "from our point of view there was no Fred update." This is after officially did confirm the Fred update a couple months ago...Google: Those Spammy Links Aren't Benefiting Your Competitors
I often see SEOs, webmasters and site owners complaining that their competitors are building spammy links, buying links, doing PBNs and m…

Search Buzz Video Recap: Google Update Underway, EU Fines, AdWords Features & Danny Sullivan Retires

Search Buzz Video Recap: Google Update Underway, EU Fines, AdWords Features & Danny Sullivan Retires

It was a busy week in the search industry. First update, there was a Google algorithm and search update over the weekend that Google wonât yet confirm. Google said there was no Fred update, at least the name of it. Google said if you want to prepare for the mobile first index, make sure your mobile site is available for crawl. Google launched a new Test My Site feature that measures visitor loss based on site speed. Google News launched their first big redesign in seven years. Google was fined $2.7 billion by the EU over their shopping search feature. Google also has to take down content based on requests from Canadian courts. Google said those spammy links pointing to your highly ranked competitorâs site isnât helping them rank so well. Google may launch more featured snippets in other languages oon. Google tests a new search refinement by material and more. Google updated their st…

Google: There Was No Fred Update From Our Point Of View

Google: There Was No Fred Update From Our Point Of View

In this morning's Google hangout with John Mueller, John said "from our point of view there was no Fred update." This is after they officially did confirm the Fred update a couple months ago. In fact, we covered this update in great detail and documented the patterns of the types of sites that got hit by this Fred update.I guess when John said there was no Fred update, I think he is referring to how Google didn't name it Fred. John added "this is a name that was given externally to a bunch of updates that we've been doing over time." So it is a matter of semantics. "It's not the case that there's this one thing that is changing in search," John said. "We make changes in search all the time," he added.He said this at the 2 minute mark into the video:Here is the transcript:How did the Fred update impact the e-commerce websites? Why did so many e-commerce sites see a drop in…

Google: Those Spammy Links Aren't Benefiting Your Competitors

Google: Those Spammy Links Aren't Benefiting Your Competitors

I often see SEOs, webmasters and site owners complaining that their competitors are building spammy links, buying links, doing PBNs and more and yet their competitor ranks well and is doing excellent in the Google results. They say, why shouldn't I do the same thing? Good question but the truth is, you really don't know if those spammy links are helping them.The links may be helping them, it may be hurting them or more likely, it may not count at all and those efforts may be wasted on your competitors part. You simply can't assume those spammy links are the reason the site is outranking you.John Mueller of Google responded to such a complaint in the Google Webmaster Help forums explaining all of this. An individual reported all the link spam and John responded:Thanks for the report, Attila! I believe the team already saw this from the other forum, but thank you for taking the time to put it all together. The …

Google Test My Site Updated To Show Visitor Loss Metrics

Google Test My Site Updated To Show Visitor Loss Metrics

Google has updated the Test My Site feature in Google with a new user interface and design, plus they are bold enough to show you how many visitors you are losing because of your slow site speed and how you compare to competitors. The other stuff, the speed metrics and how to make your site faster, is similar but redesigned.Here is a screen shot of the new look and features in the tool:Here is the day before it launched, how the user interface looked:As you can see, the old tool graded your mobile friendliness, mobile speed and desktop speed. The new tool shares your mobile site speed and visitor loss, then compares it the industry average and how much you can speed up your site. The emailed report that gets sent to you shared the optimization tips, which has not changed that much.Here is what Google said it does:Your siteâs mobile speed: 50% of people expect a site to load in less than two seconds.3 Find out how fast your site l…

Google AdWords Editor Version 12.0 Now Available

Google AdWords Editor Version 12.0 Now Available

Google has announced version 12.0 of the new AdWords Editor. It comes with a design refresh and a bunch of new features. The new features include the ability to manage campaigns at scale, including custom rules, faster account downloads, and a design refresh.Here are the specific changes according to the release notes:Custom rules: This version lets you create and edit custom rules that notify you of violations to best practices before posting changes.Faster version downloads: AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster.New design: Version 12 features a new design with easier navigation.Maximum conversions bidding: This version provides full support for the Maximum conversions bid strategy.More videos and images for universal app campaigns: You can now include up to 20 videos and 20 images in universal app campaigns.New …

Google To Remove Your Personal Medical Records From Search Results

Google To Remove Your Personal Medical Records From Search Results

Bloomberg spotted an update to Google's removal policies noticing Google added a new item they are willing to remove from their search results - your personal medical records. Google added they will remove "confidential, personal medical records of private people."So if you see that your weird rash medical record is available on Google for a search for your name, you can request Google to make that information go away.The list of items Google will remove upon request are currently now at six items:National identification numbers like U.S. Social Security Number, Argentine Single Tax Identification Number, Brazil Cadastro de pessoas Físicas, Korea Resident Registration Number, China Resident Identity Card, etc.Bank account numbersCredit card numbersImages of signaturesNude or sexually explicit images that were uploaded or shared without your consentConfidential, personal medical records of private peopleWhy…

Old Fashion Google Trailer

Old Fashion Google Trailer


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Daily Search Forum Recap: June 29, 2017

Daily Search Forum Recap: June 29, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:The Worst Thing About SEO Is...
There is a thread at Reddit discussing what the worst thing about SEO is. John Mueller of Google posted about it on Twitter saying the thread seems to imply that the worst thing about SEO is SEO...Google AdWords Tests Button To Auto Create Ad Headlines
Google AdWords is testing a new feature to help advertisers create ad headlines for their ads. There is a checkbox in the ad creation page within AdWords that reads "create a second ad with headlines in reverse order...Not Seeing Google Posts In Your Google My Business Console?
Last week, Google launched Google Posts to all Google My Business customers worldwide. The issue is, it isn't available for all business categories, including hotel categories...Google Updates Structured Data …

The Worst Thing About SEO Is...

The Worst Thing About SEO Is...

There is a thread at Reddit discussing what the worst thing about SEO is. John Mueller of Google posted about it on Twitter saying the thread seems to imply that the worst thing about SEO is SEO. Are you insulted?According to Reddit, the worst thing about SEO is essentially ... other SEOs? What would you add?https://t.co/IlhCjCgDHt â" John â.o(â§â-½â¦)o.â (@JohnMu) June 26, 2017I wanted to pull out what people think the worst thing about SEO is here, so you can see it in short list order:Scuzzy salesmenDirty practicesClients not doing their workUnrealistic expectationsSEOs claiming to be the bestThe junk in the search resultsPeople thinking they know SEO and they don'tPenaltiesNegative SEOBarry Schwartz (no joke, I am listed there)The list goes on, including from John's tweet:SEOs that recommend tactics against guidelines without disclosing the risk to their clients. â" Ashley (@BermanHale) June 26, 2017SEOs that take a strictly literal…

Google AdWords Tests Button To Auto Create Ad Headlines

Google AdWords Tests Button To Auto Create Ad Headlines

Google AdWords is testing a new feature to help advertisers create ad headlines for their ads. There is a checkbox in the ad creation page within AdWords that reads "create a second ad with headlines in reverse order." Not everyone is seeing it but Conrad O'Connell posted a screen shot of it on Twitter.Here is that screen shot:Ginny Marvin at Search Engine Land received a statement from Google on this test that reads "we're always experimenting with the ways to create the best possible experience for our users but have nothing to announce at the time." Sound familiar?Supposedly, this is a popular situation where advertisers test their ad headlines in reverse order to see what works best. So Google is trying to make that more efficient.Forum discussion at Twitter.
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Not Seeing Google Posts In Your Google My Business Console?

Not Seeing Google Posts In Your Google My Business Console?

Last week, Google launched Google Posts to all Google My Business customers worldwide. The issue is, it isn't available for all business categories, including hotel categories. Google Posts lets you inject real time information into your local listings, be it an advisory, promotion, marketing message or whatever.Marissa Nordahl from Google posted in the Google My Business Help forums that Google doesn't fully support Google Posts in all business categories but if you are wondering why you do not see the feature just yet, you can ask Google.You can fill out this form and Google will get back to you in 2-3 business days about why you don't see the feature yet. Maybe you should and maybe Google will activate it for you or maybe you won't see it for your business category until Google unlocks it for that category?So if you don't see it yet, use that form.Forum discussion at Google My Business Help.
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Google Updates Structured Data Developer Docs

Google Updates Structured Data Developer Docs

Google has updated many of their structured data developer docs yesterday. Aaron Bradley spotted it and posted about the changes in detail on Google+.In short, they the this page to redefine what structured data markup is with a revised definition. Plus updated several other sections. Aaron covered them in detail on Google+, so check that out.Here is a before and after screen shot from Aaron:Forum discussion at Google+.
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Canadian Court Rules Google Search Results Can Be Scrubbed Globally With Legal Order

Canadian Court Rules Google Search Results Can Be Scrubbed Globally With Legal Order

Not sure if you saw this news where a top Canadian court ruled that the lower courts can force Google to remove content from their search engine globally, not just in Canada. The ruling says that a judge has "the power to issue an injunction forcing Google to scrub search results about pirated products not just in Canada, but everywhere else in the world too," says Fortune."This is not an order to remove speech that, on its face, engages freedom of expression values, it is an order to de-index websites that are in violation of several court orders. We have not, to date, accepted that freedom of expression requires the facilitation of the unlawful sale of goods," wrote Judge Rosalie Abella.Matt Cutts, former Googler, is not a fan:O, Canada. https://t.co/kRbfH54ljH — Matt Cutts (@mattcutts) June 28, 2017Here are some more tweets about this:European Union: We demand Google remove artic…

Google Massive Beach Balls & Chair

Google Massive Beach Balls & Chair



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Daily Search Forum Recap: June 28, 2017

Daily Search Forum Recap: June 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google News First Redesign In 7 Years; Massive Complaints
Google News announced they have pushed out a new redesign for their Google News site last night. It has been seven years since the last major redesign and that time it didn't go too well. In this new design...Google Won't Confirm The June 25th Update; It's "Just Random Chatter"
As you know, we are now at a point where we strongly believe there was a Google update over the weekend after tracking the update for about 24-48 hours...Googlers Submit 20-50 Search Result Complaints Per Day
You all know about the "send feedback" link on the footer of the Google search results page. You can go there to submit your two-cents to Google about the quality of those search results...Google: Use 301…

Google News First Redesign In 7 Years; Massive Complaints

Google News First Redesign In 7 Years; Massive Complaints

Google News announced they have pushed out a new redesign for their Google News site last night. It has been seven years since the last major redesign and that time it didn't go too well.In this new design, Google aimed to redesign the desktop website for readability and user friendliness. Google said accomplishes these three things:Weâve adopted a card format that makes it easier to browse, scan and identify related articles about a story.The new layout focuses on key elements, such as publisher names and article labels, and maintains your view and place on the page as you click in and out of stories and explore topics.We dedicated the navigation column on the left to sections that you customize. You can jump quickly to news you enjoy, whether itâs standard sections like Sports or Entertainment, or those created by you and powered by your queries, such as âFIFA World Cupâ or âBollywood.âGoogle said "we hope this update…

Google Won't Confirm The June 25th Update; It's "Just Random Chatter"

Google Won't Confirm The June 25th Update; It's "Just Random Chatter"

As you know, we are now at a point where we strongly believe there was a Google update over the weekend after tracking the update for about 24-48 hours.John Mueller initially responded saying Google is always making updates, but that apparently was no confirmation - as we suspected:Yep! We make updates all the time. â" John â.o(â§â-½â¦)o.â (@JohnMu) June 27, 2017This morning, John Mueller confirmed it was not a confirmation and said on Twitter "there's nothing confirmed from our side." "This is all just random chatter" he added, downplaying all of this.There's nothing confirmed from our side, this is all just random chatter. ¯\_(ã")_/¯ â" John â.o(â§â-½â¦)o.â (@JohnMu) June 28, 2017Yea, it is random chatter from our industry and the tools are 100% on fire. One of those tools dug into the changes. RankRanger explained that sites ranking between positions 6-1…

Googlers Submit 20-50 Search Result Complaints Per Day

Googlers Submit 20-50 Search Result Complaints Per Day

You all know about the "send feedback" link on the footer of the Google search results page. You can go there to submit your two-cents to Google about the quality of those search results. Google has their own internal form for Googlers to use, which likely get prioritized over submissions you or I make.John Mueller of Google said that Googlers submit on average anywhere from 20 to 50 submissions per day in that form. He added that in some cases, if the issue is very visible and embarrassing, Google will do a manual fix for the issue - when possible. Otherwise, they use that feedback to improve the search algorithm in the long run.John said this at the 19:30 mark into the video. He said "internally within Google we have a special form that we can fill out where we say this search result is really bad." Adding that "we get, I don't know, order of 20 to 50 of these submissions every day."Here is the v…

Google: Use 301 Redirects When You Have A 1:1 Replacement

Google: Use 301 Redirects When You Have A 1:1 Replacement

Google's John Mueller said on Twitter that you should use a 301 redirect really only when there is a one to one relationship between the URL you are redirecting from and the URL you are redirecting it to.So if you have a page about product SKU ABC123 and you want to change URLs and redirect it to the new page about product SKU ABC123, go for it. But if product SKU ABC123 is no longer available and you want to redirect product SKU ABC123 to product SKU ABC124, don't - it is not a 1:1 relationship. 404 the page.Google said if you redirect pages that aren't that 1:1 relationship, Google will treat them as 404s anyway.John wrote, "301-redirecting for 404s makes sense if you have 1:1 replacement URLs, otherwise we'll probably see it as soft-404s and treat like a 404."301-redirecting for 404s makes sense if you have 1:1 replacement URLs, otherwise we'll probably see it as soft-404s and treat like a 404. —…

Google: Search Algorithm Does Not Look At Google Analytics Data

Google: Search Algorithm Does Not Look At Google Analytics Data

Google again said they do not use Google Analytics data for their search ranking algorithm. Gary Illyes from Google had to say it again, he said it on Twitter this week that Google doesn't use that data - period.He said "we don't use *anything* from Google analytics in the "algo"."We don't use *anything* from Google analytics in the "algo". â" Gary Illyes á( á )á- (@methode) June 26, 2017Not for determining if a site is popular, to see bounce rates, to measure page speed or anything. Google will not use data from Google Analytics.Google has said this numerous times since Google acquired Urchin and rebranded it to Google Analytics.Of course, many don't believe Google or Gary.Forum discussion at Twitter.
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Google Server Room - Very Organized

Google Server Room - Very Organized



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Daily Search Forum Recap: June 27, 2017

Daily Search Forum Recap: June 27, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:June 25th Google Search Algorithm Update Legit
Yesterday I reported about the early chatter and reports of a Google algorithm update brewing. Well it seems to be the real thing based on the feedback I've received over the past 24 hours or so...Danny Sullivan, The Father Of The Search Industry, To Step Away From Search
By now, most of you heard the news that Danny Sullivan is stepping away from covering the search industry after 21 years of devoted service to our industry. He told me the news several months ago and I'll be honest...Google Tests Detailed Search Refinements: By Material, Type, Brand & More
Google is testing even more detailed search refinements in the core web search results. I personally cannot replicate it by the folks at Glass Digital posted o…

June 25th Google Search Algorithm Update Legit

June 25th Google Search Algorithm Update Legit

Yesterday I reported about the early chatter and reports of a Google algorithm update brewing. Well it seems to be the real thing based on the feedback I've received over the past 24 hours or so.Of course, Google's John Mueller gave the blanket Google statement on Twitter:Yep! We make updates all the time. â" John â.o(â§â-½â¦)o.â (@JohnMu) June 27, 2017There are tons of comments on my original story from webmasters saying they were hit. And there are tons of tweets as well.Seeing the same site flying up in one country and down in the other. â" Dawn Anderson (@dawnieando) June 26, 2017Movement all over the shop for 40+ sites we manage, but almost all of them positive. All clean sites, 99% of them UK or IE. â" Dale Davies ð"- (@daledavies_me) June 26, 2017Experiencing a huge fluctuation in the rankings. Some keywords received a boost and some went from page 1 to 3 â" Deepak Kumar (@deepak_387) June 27, 2017We…

Danny Sullivan, The Father Of The Search Industry, To Step Away From Search

Danny Sullivan, The Father Of The Search Industry, To Step Away From Search

By now, most of you heard the news that Danny Sullivan is stepping away from covering the search industry after 21 years of devoted service to our industry. He told me the news several months ago and I'll be honest, I was sad but not totally surprised. It is a tough industry to cover and he did so with the upmost class, attention and detail over those 20 plus years. Most only last a couple years in this industry and move on.He is referred to as the father of the search industry, for sure the search marketing industry. There are countless people in this industry and beyond that are only in this industry because of Danny. It is hard to explain how instrumental he has been to so many people. He was the first real journalist in the search space, he wrote the first detailed guide on how search engines work, he started the first real search engine news site, conference, industry events and more. He is a pioneer f…

Google Tests Detailed Search Refinements: By Material, Type, Brand & More

Google Tests Detailed Search Refinements: By Material, Type, Brand & More

Google is testing even more detailed search refinements in the core web search results. I personally cannot replicate it by the folks at Glass Digital posted on Twitter examples of the refinement options at the bottom of the search results for queries including [garden furniture] and others.Here are screen shots of Google showing refinements by material, razor type, brand, general type and more:Can you replicate this?Here is a video of it in action:Here's a vid showing what we're seeing http://pic.twitter.com/vt4Td86xrm â" Glass Digital (@GlassDigitalLTD) June 27, 2017Forum discussion at Twitter.
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Hint: Google To Display More Featured Snippets; Maybe Expand In Other Languages?

Hint: Google To Display More Featured Snippets; Maybe Expand In Other Languages?

Google has been expanding their featured snippets over the past year or so, not just in the US but also in the EU. In a video hangout with Google's John Mueller, John hinted that Google probably will be expanding these featured snippets even more so - probably in other languages.John didn't come out and say it, but by the way John said what he said, and if you want me to read between the lines - which is what I do, I wouldn't be surprised to see featured snippets in non-English languages expand. Potentially even see translated featured snippets in some cases.At the 4:55 minute mark into yesterday's hangout, John was asked:Can we expect some rapid increase in the search results, we see them more and more but mainly for definition type queries. In the US it's quite common to also see them for other types of queries.John responded:I don't have anything to announce. So I can't promi…

Huge: Google Fined $2.7 Billion By EU Over Anti-Competitive Search Results

Huge: Google Fined $2.7 Billion By EU Over Anti-Competitive Search Results

Google has been officially fined by the EU $2.7 billion over their shopping search results and how the company gives an "illegal advantage to own comparison shopping service." Meanwhile Google said they "respectfully disagree" and will consider an appeal.The EU told Google they have 90-days to make changes or fines will continue to mount for the search engine. EU wrote:The European Commission has fined Google â'¬2.42 billion for breaching EU antitrust rules. Google has abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service. The company must now end the conduct within 90 days or face penalty payments of up to 5% of the average daily worldwide turnover of Alphabet, Google's parent company.The EU said "Google has abused this market dominance by giving its own comparison shopping service an illegal adva…

Google Indoor Tire Swing

Google Indoor Tire Swing



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Daily Search Forum Recap: June 26, 2017

Daily Search Forum Recap: June 26, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google Algorithm Update Brewing? Maybe.
I received a few emails yesterday, saw some comments on this site and on WebmasterWorld and the tools are still pretty high in tracking volatility - there may be a Google search algorithm update brewing right now...Google Related Services Carousel Shows Competitors For Your Brand Name
I am very confident this is not new, but I don't think I've covered this before. If you search for a specific business on mobile, sometimes Google will show the searcher other businesses in similar categories at the bottom of the search results. So if you search for my company on mobile...Google Tests Large Images For Hotel Listings
Sergey Alakov spotted and posted on Twitter yet another local hotel test, where Google is testing showing large s…

Google Algorithm Update Brewing? Maybe.

Google Algorithm Update Brewing? Maybe.

I received a few emails yesterday, saw some comments on this site and on WebmasterWorld and the tools are still pretty high in tracking volatility - there may be a Google search algorithm update brewing right now. It is way early, the SEO chatter at these levels do not convince me fully that there is an update versus a blip for a couple of hours in the search results.Here are the very few comments that people sent me or posted in the forums around a possible Google update starting sometime yesterday:I'm convinced on June 25 a massive algo update happened. I've seen major shifts on 3 different websites. Terms that were once getting them top listed no longer do. What's more, older articles from the web seem to be outranking newer, more substantive content.I did a random check on several websites and talked to two webmasters. They've observed the same thing.Something is absolutely going on.This weekend and today I feel a shuffle of G…