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Showing posts from May, 2017

Google: Our Algorithms Share Data With Other Algorithms

Google: Our Algorithms Share Data With Other Algorithms

John Mueller of Google said in a webmaster video yesterday that Google's search algorithms can and do share data from one algorithm to another. So if the Panda algorithm defines a site as being low quality, Google may share that data with their indexing algorithm to slow the crawl of the site or specific sections of the site.John Mueller said "one thing that does happen though is that sometimes quality information from one algorithm is used in other algorithms." "So for example, if we think this website is generally lower quality then that could flow into other things like, maybe maybe like, crawling and indexing speed something like," John added.He said this at the 16:48 mark into the video:One thing that does happen though is that sometimes quality information from one algorithm is used in other algorithms where when it comes to understanding like how we should be treating this website. So for example, if…

Google AdWords New Maximize Conversions Smart Bidding

Google AdWords New Maximize Conversions Smart Bidding

Yesterday, Google announced a new smart bidding feature within AdWords named "maximize conversions." As the name suggests, Google will automatically set the right bids for each auction to help get you the most conversions within your daily budget.Google says "it uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction." Here is a more detailed help document on this feature.You can set this under your campaign's settings page, and then by clicking "Change bid strategy" and select Maximize Conversions. You can test Maximize Conversions, get insights and monitor your bid strategies to understand their performance.Forum discussion at Google+.
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Google: It's Easier To Tell If A Page Is Slow Vs. Fast

Google: It's Easier To Tell If A Page Is Slow Vs. Fast

Paul Bakaus, one of the more well-known faces behind Google's AMP project, said a while back on Twitter that it is easier to tell if a page is slow versus telling if a page is fast. He said this after he said that the "whole area" of page speed "is technically very challenging."In fact, someone quoted him as saying Google is not able to tell if a page is slow, which he did not deny saying:@andreapernici@bill_slawski@rustybrick the whole area is technically very challenging, which is why I don't comment on it often. â" Paul Bakaus (@pbakaus) December 29, 2016He then added:@andreapernici@bill_slawski@rustybrick actually, determining if a page is definitely slow is easier than determining whether it's fast.. â" Paul Bakaus (@pbakaus) December 29, 2016Google's page speed tool does try to determine page speed and in fact, Google has labeled pages as being too slow in the past. But that d…

Google: Dynamic Breadcrumb Trails Isn't Spam

Google: Dynamic Breadcrumb Trails Isn't Spam

Having breadcrumbs on your site is good for usability and is also a good SEO check item to have on your internal pages. But what if your breadcrumb was defined based on user click behavior and not based on where the page might be situated on your web site. So for example, if you have a pair of sneakers on your site and someone clicks via the brand to get there and another clicks via size, the breadcrumb trail might be different depending on the click behavior.Having different breadcrumb trails is not a form of cloaking or spam. It is just the way some sites are coded. Gary Illyes basically said that in his response to the question on Twitter:@erdalcay nah â" Gary Illyes á( á )á- (@methode) January 26, 2017This question came up in 2014 around having multiple breadcrumb trails on the same page, which Matt Cutts said was okay in many cases. Here is that video answer:Personally, if you can keep the breadcrumb trail static, it is a bit e…

Google Doodle For Zaha Hadid, Iraqi-Born British Architect

Google Doodle For Zaha Hadid, Iraqi-Born British Architect

Today on the Google home page, at least it should be worldwide but I am offline so I can't verify, is a special Google logo, Doodle for Zaha Hadid. Zaha Hadid was an Iraqi-born British architect who died last year on March 31, 2016 at the age of 65 in Miami, Florida.She was an awarded and recognized architect with well-known buildings such as the aquatic centre for the London 2012 Olympics, Michigan State University's Broad Art Museum in the US, and the Guangzhou Opera House in China. She was the first woman to receive the Pritzker Architecture Prize, in 2004. She received the UK's most prestigious architectural award, the Stirling Prize, in 2010 and 2011. In 2012, she was made a Dame by Elizabeth II for services to architecture, and in 2015 she became the first woman to be awarded the Royal Gold Medal from the Royal Institute of British Architects.So she has some accolades to say the least.Sadly she died very young…

Google Nap Room

Google Nap Room



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Daily Search Forum Recap: May 30, 2017

Daily Search Forum Recap: May 30, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google: The Guest Post Link Warning Was Just A General Reminder
Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. I even asked Gary Illyes from Google about that and he didn't reply to me about it...Google Updated Quality Raters Guidelines Earlier This Month
Google has quietly updated the quality raters guidelines (PDF) on May 11, 2017. No one seemed to notice but Glenn Gabe posted on Twitter that @ramesh_s_bisht noticed the update this morning...Google Fetch & Render Better Than Cache
Google's John Mueller said this morning on Twitter that the Fetch and Render tool within the Google Search Console is the closest representation of what Google sees when they c…

Google: The Guest Post Link Warning Was Just A General Reminder

Google: The Guest Post Link Warning Was Just A General Reminder

Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. I even asked Gary Illyes from Google about that and he didn't reply to me about it.But later on, a few days later, he replied to someone else saying that this blog post was just a general reminder. He said on Twitter that no, this is not about a Penguin update, "this is just a general reminder," he added.@akuchaaaan007 No, this is just a general reminder — Gary Illyes á( á )á- (@methode) May 29, 2017He even added that the ranking fluctuations we have been seeing over the past couple weeks starting on May 16th is unrelated to this general reminder.@akuchaaaan007 Nope :) — Gary Illyes á( á )á- (@methode) May 29, 2017So there you have it - I wouldn't expect a new wave of manual actions or algorithmic penalties around this "general reminder." So yo…

Google Fetch & Render Better Than Cache

Google Fetch & Render Better Than Cache

Google's John Mueller said this morning on Twitter that the Fetch and Render tool within the Google Search Console is the closest representation of what Google sees when they crawl your site. It is better for that purpose than the Google cache. John added that "if it works there [fetch and render], it'll work for search."While he added that the cache itself is "just raw HTML." So looking at the cache was the old fetch and render, you can now really see what Google can see by going into Google Search Console and using the Fetch & Render tool.John later added that "the cache is the raw HTML. Without the raw HTML, the image won't be loaded. If the layout doesn't look perfect, that's usually OK."Here are his tweets:@TraianNeacsu@methode Fetch & render is closest - if it works there, it'll work for search. Cache = just raw HTML. — John â.o(â§â-½â¦)o.â (@JohnMu) May 29, 2017@micahfk@Trai…

Google Updated Quality Raters Guidelines Earlier This Month

Google Updated Quality Raters Guidelines Earlier This Month

Google has quietly updated the quality raters guidelines (PDF) on May 11, 2017. No one seemed to notice but Glenn Gabe posted on Twitter that @ramesh_s_bisht noticed the update this morning.I did not look through to see what changed between May 11, 2017 and when they last updated it on March 14, 2017. The March 14th update was mostly around how these raters should handle hateful, untrue and insulting content. This might just be a small update.Again, I have not yet read through the changes to compare.I suspect Jennifer Slegg will do a deep dive on the changes, if any - that is her thing. But nothing stands out to me as that big by scanning through the 157 page PDF document.You can read through it over here. If I spot anything new, I'll probably update this story - if it is a massive change, I'll do a new story.Forum discussion at Twitter. PC:SEOROUNDTABLE.COM

Google: Nofollow Does Not Burn Crawl Budget

Google: Nofollow Does Not Burn Crawl Budget

There is a lot more clarity from Google these days around crawl budget which is why I found it a bit surprising to see some SEOs ask if using a nofollow attribute on your links can hurt your crawl budget. We even reported some time ago that using the nofollow in some cases can help with crawl budget.But Google's John Mueller had to say that using nofollow does not hurt crawl budget. He said on Twitter that it is incorrect to say nofollow burns crawl budget, it does not he said. He added that anyone who says that "don't know what they're talking about."Here are the tweets:@_nitman@dawnieando If they say "nofollow burns crawl budget" they don't know what they're talking about. Ignore them :) — John â.o(â§â-½â¦)o.â (@JohnMu) May 29, 2017I am not sure where this myth came from to be honest.Forum discussion at Twitter.
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Massive Google Beach Chair

Massive Google Beach Chair



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Memorial Day: Google Tiny Flag, Bing Arlington Cemetery & More

Memorial Day: Google Tiny Flag, Bing Arlington Cemetery & More

Today is Memorial Day in the United States and many of the search engines have special logos and themes for the day. Google, on the other hand has a tiny little American flag to commemorate the people who died while serving in the country's armed forces.Bing goes big with a really strong photos of Arlington National Cemetery where there are 624 acres where the US armed forces have been buried, beginning with the Civil War, as well as reinterred dead from earlier wars. There are currently about 400,000 people buried there.Here is Google's home page that shows that tiny little American flat. Clearly a huge contrast to what you see on Bing:And even Dogpile is proud with their animated home page:And here is our web site today:I don't think we will be posting any other stories here today out of respect for the day. We will continue tomorrow.Forum discussion at Twitter.
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Daily Search Forum Recap: May 26, 2017

Daily Search Forum Recap: May 26, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Search Buzz Video Recap: Google Algorithm Updates, Link Spam Warning & Many Search Tests
This week in search, I go into more detail on the search algorithm and ranking changes we are noticing. I discuss how my original theory on featured...Google Warns: Don't Do Article Creation For Links
Yesterday, Google published a blog post named a reminder about links in large-scale article campaigns. Truth is, there is absolutely nothing new about what is written there...Google: No, Not All Ads Above The Fold Are Bad
I love John Mueller's one word answers. The Google representative was asked on Twitter if all ads above the fold are bad and John said "no." Of course...Google Again: There Was No Sandbox...
It is like every now and then a Googler has to say Google …

Search Buzz Video Recap: Google Algorithm Updates, Link Spam Warning & Many Search Tests

Search Buzz Video Recap: Google Algorithm Updates, Link Spam Warning & Many Search Tests
This week in search, I go into more detail on the search algorithm and ranking changes we are noticing. I discuss how my original theory on featured snippets was wrong. I also talk about Googleâs stern warning and reminder that articles for links is a bad thing. Google said there is such a thing as over optimization and it can hurt. Google said not all ads above the fold are bad.

Google Warns: Don't Do Article Creation For Links

Google Warns: Don't Do Article Creation For Links

Yesterday, Google published a blog post named a reminder about links in large-scale article campaigns. Truth is, there is absolutely nothing new about what is written there. If you do guest blogging or article publishing for the purpose of link building, with the intent of manipulating Google's search results - then that is something Google can and does penalize for. Sometimes those penalties can negatively impact your overall site's ranking and sometimes it means that Google ignores the links on a site or to a site. Either way, it can hurt.

Google: No, Not All Ads Above The Fold Are Bad

Google: No, Not All Ads Above The Fold Are Bad

I love John Mueller's one word answers. The Google representative was asked on Twitter if all ads above the fold are bad and John said "no." Of course, the specific example showed Google mobile results for a query where all you saw on the page were ads.

Google Again: There Was No Sandbox...

Google Again: There Was No Sandbox...

It is like every now and then a Googler has to say Google never had any Sandbox algorithm. They said it as recently in December. The Google Sandbox concept dates back to 2004. However, many SEOs felt there still was a Google Sandbox. In fact, just a couple years ago, many thought there was a Google Sandbox 2.0 but that conversation died down a lot.

Google Adds Personal Tab To Search Filters

Google Adds Personal Tab To Search Filters

Google now lets searchers filter their search results by "personal" results. By that, it mostly means emails, flights, anything related to that Gmail account they are logged into.

Google Really Blue Meeting Rooms

Google Really Blue Meeting Rooms


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Daily Search Forum Recap: May 25, 2017

Daily Search Forum Recap: May 25, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google: SEO Over Optimization Can Eventually Hurt Your Rankings
SEOs for almost a decade have been using the term "over optimization" for one reason why a site might start to not do well in the Google search results. Some call it the over optimization penalty. Well...Google: No Index Is A Directive, It Doesn't Control Crawling
There are many ways to control how Google crawls your web site but one of them is not the noindex tag. Google will still crawl your web site and web pages with the noindex tag on them. It needs to, in order to know what not to index. You can use robots...Google's New AdWords Interface To Launch To All By End Of Year
Google announced they will be launching the new AdWords interface by the end of the year to all advertisers. In March …

Google: SEO Over Optimization Can Eventually Hurt Your Rankings

Google: SEO Over Optimization Can Eventually Hurt Your Rankings

SEOs for almost a decade have been using the term "over optimization" for one reason why a site might start to not do well in the Google search results. Some call it the over optimization penalty. Well, Google's Gary Illyes confirmed that over optimization exists and can hurt your rankings.Gary said on Twitter that over optimization is "totally a thing." He said that "it is literally optimizing so much that eventually it starts hurting."Here is the set of tweets:@bubba_ji That is totally a thing, but I can't think of a better name for it. It is literally optimizing so much that eventually it starts hurting — Gary Illyes á( á )á- (@methode) May 24, 2017Where does this come into play? Gary didn't say but think about over doing it with links (Penguin) or spreading out too many pages with tons of keyword variations (Panda). You see the point?Is there something specific that looks for o…

Google: No Index Is A Directive, It Doesn't Control Crawling

Google: No Index Is A Directive, It Doesn't Control Crawling

There are many ways to control how Google crawls your web site but one of them is not the noindex tag. Google will still crawl your web site and web pages with the noindex tag on them. It needs to, in order to know what not to index. You can use robots.txt, nofollow, and other means to try to slow or prevent what Google picks up on but not the noindex tag.John Mueller of Google said it again on Twitter saying the "noindex is an indexing directive, it doesn't control crawling."@s17pur noindex is an indexing directive, it doesn't control crawling. — John â.o(â§â-½â¦)o.â (@JohnMu) May 24, 2017Google has a huge help section on how you can control crawling of your web site. So read up on that for specifics.Forum discussion at Twitter.
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Google's New AdWords Interface To Launch To All By End Of Year

Google's New AdWords Interface To Launch To All By End Of Year

Google announced they will be launching the new AdWords interface by the end of the year to all advertisers.In March of 2016, Google announced the new AdWords interface and then in August we saw it live and shortly after they began selectively rolling it out to some users to test. They began pushing it for testing to more advertisers last month.Google added that "starting today, we're rolling out the new experience to millions of additional AdWords accounts and it will be available to all advertisers by the end of the year."Here are some new things they want you to see in this interface:Forum discussion at Twitter.
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Google Tests Clickable Hotel Prices In Map View

Google Tests Clickable Hotel Prices In Map View

Google is now testing displaying hotel price labels directly in the map view for your local searches on mobile. This was first spotted by our man Sergey Alakov who shared it on Twitter.Normally, the map just shows icons and pins of where the hotels are located. As of right now, all I see are pins for the hotel location on the map. But in Sergey's screen shots, Google is showing the actual prices.Here is a screen shot:When you click on a price label in the maps result, it will select in red and load the hotel details below as illustrated in the image above.Here is an animated GIF of it in action from Sergey as well.Forum discussion at Twitter.
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Google Tests New People Also Search For Carousel Interface

Google Tests New People Also Search For Carousel Interface

Google's people also search for feature is testing a new design on mobile. It looks like a carousel above the top stories AMP carousel. Mitchell Haw from Ignite Visibility shared a screen shot with me on @johnelincoln Twitter account.Here is the test user interface for this design:In comparison, this is what I see:Google is frequently testing design interfaces around features like this. They tried other forms of carousels in the main snippets before. This new look seems much different.Forum discussion at Twitter.
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Google Elephant March Pattern Wallpaper

Google Elephant March Pattern Wallpaper



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Daily Search Forum Recap: May 24, 2017

Daily Search Forum Recap: May 24, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google Analytics Tests New Home Dashboard View?
Maulik Panchal shared a screen shot with me on Twitter of a new "Home" feature in Google Analytics. Above the main reports...Google: There Is Not Limit To How Many Times A URL Can Show On First Page
Most of you know this already but Google's domain diversity doesn't have a feature that says a URL or site can only show on the first page of Google X number of times...Google Attribution Merging AdWords, Google Analytics & DoubleClick Search
Google announced their intentions to rid of last-click attribution and replace it with Google Attribution. Google Attribution is Google's effort to give you a more complete view of the customer journey from start to finish and beyond...Google Might Publish On SEO Myt…

Google Analytics Tests New Home Dashboard View?

Google Analytics Tests New Home Dashboard View?

Maulik Panchal shared a screen shot with me on Twitter of a new "Home" feature in Google Analytics. Above the main reports, he has a navigation button named Home. It shows a dashboard like overview of how well your site is doing based on the core metrics stored in Google Analytics.Here is his screen shot (click on it to enlarge):I personally cannot replicate this but I assume some of you have this in your account and are in this test?Google is showing user counts, revenue, conversion rates, sessions, real time data, and more in this dashboard. It is a nice over view and a nice set of metrics as a home link.Forum discussion at Twitter.
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Google: There Is Not Limit To How Many Times A URL Can Show On First Page

Google: There Is Not Limit To How Many Times A URL Can Show On First Page

Most of you know this already but Google's domain diversity doesn't have a feature that says a URL or site can only show on the first page of Google X number of times. Google's John Mueller confirmed that on Twitter last night after being presented with an example that has a single site showing up several times for a query on the first page.John Mueller wrote "there's no hard limit on the number of times a site can appear in a search results page set."@SethNickerson There's no hard limit on # of times a site can appear in a search results page set. — John â.o(â§â-½â¦)o.â (@JohnMu) May 23, 2017Some queries, espesially the more long tail and unique, can show a site multiple times on the first page of the Google results.Google has tweaked their domain diversity sets over the years dozens of times. There is no perfect solution.Forum discussion at Twitter.
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Google Attribution Merging AdWords, Google Analytics & DoubleClick Search

Google Attribution Merging AdWords, Google Analytics & DoubleClick Search

Google announced their intentions to rid of last-click attribution and replace it with Google Attribution. Google Attribution is Google's effort to give you a more complete view of the customer journey from start to finish and beyond. Google said this makes it "possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost."This goes across display, video, search, social, and on your site or app. How? Well, Google uses AdWords, Google Analytics and DoubleClick Search to integrate the data to give you a complete picture. This is the graphic that illustrates how Google does this:Google added:Google Attribution also makes it easy to switch to data-driven attribution. Data-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey -- from the first time th…

Google Might Publish On SEO Myths; Asks For Topics

Google Might Publish On SEO Myths; Asks For Topics

We've seen over the years between Matt Cutts, John Mueller, Gary Illyes and other Googlers that they go off for periods of time debunking SEO/Google myths. Well, it seems like Gary got the itch to do a round of these and he is asking for some topics to myth bust.Gary posted on Twitter that he is "thinking about doing a myths debunked blog post on" the Google webmaster blog and then asked for "any newish myths that you'd like to see debunked?"I don't know if they need to be new, many of the same old SEO myths still are believed to be true.In any event, I did ask him to cover how Google handles algorithm updates vs data refreshes vs UI changes and so forth. That isn't necessarily a myth but a lot of Google time is placed on commenting about such "updates."Do you have myths or questions for this blog post? Let Gary know on Twitter.I'm thinking about doing a myths debunked blogpost on https…

Google AdWords Beta For Search Ads With AMP Landing Pages

Google AdWords Beta For Search Ads With AMP Landing Pages

Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said "we're launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads."So not only can you get AMP pages from news or core search but Google wants to bring them to you via their AdWords search ads.Google wrote:The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile web experiences they've come to expect from AMP pages on Google Search.Here is a GIF of why you should try this out:If you want to be in this beta, you can submit this form to apply.Forum discussion at Twitter.
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Google Dog Wearing Google Partners Jersey

Google Dog Wearing Google Partners Jersey



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Daily Search Forum Recap: May 23, 2017

Daily Search Forum Recap: May 23, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google Search Ranking & Algorithm Shifts Still Underway
That Google algorithm update from last Wednesday seems to still be going on. Yesterday I posted a theory that was probably not fully accurate, hence a "theory." In short...Google Has Fixed The Reverse Image Search Bug
For the past several days, Google's reverse image search feature has not properly worked for many searchers. Google has finally tracked down the issue and pushed out a fixGoogle Tests Gray & Green URLs For Snippets On Same Page?
Ramon Gulikers shared a photo with me on Twitter of Google testing displaying gray and/or green URLs in the snippets. Some are gray and some are green. Ramon said this is not based on what URL he has visited or clicked on in the past, but something else and …

Google Search Ranking & Algorithm Shifts Still Underway

Google Search Ranking & Algorithm Shifts Still Underway

That Google algorithm update from last Wednesday seems to still be going on. Yesterday I posted a theory that was probably not fully accurate, hence a "theory." In short, I said maybe the tools that were going nuts had to do with the featured snippets test. It seems that this theory might not be accurate.For one, the tools keep going insane and also I am seeing real life cases of sites getting hit across the board and not just on search result pages that may have shown featured snippets. In fact, some tool providers have confirmed with me that they checked into the featured snippet theory and said their tracking did not pick up on the test. RankRanger told us they have "analyzed this data, and this began on May 12th. It did not have a major impact on the rankings." While the folks at SEM Rush told me "according to Sensor data, part of this volatility might be explained by the drop of featured snippets …