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Daily Search Forum Recap: March 2, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Google Search Update, Multifaceted Featured Snippets, Search Console Changes, AdWords & More
This week we noticed a possible Google update starting on March 1st through March 2nd. Google is now rolling out what they called multifaceted featured snippets. Google said they will make property sets smarter in the new Search Console...Google Algorithm Update Brewing? Depends Who You Ask.
Over the past couple days or so, the ongoing WebmasterWorld thread has some folks passionately yelling there was a massive update, while some are saying it looks all static and fine from their point of view...Google: Meta Refresh Redirects Work Fun But Not Recommended
I literally have several blog posts here that has Google saying not to use the meta refresh redirect type. That you should use a 301 or 302 redirect instead and n…
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Google Search Update, Multifaceted Featured Snippets, Search Console Changes, AdWords & More

This week we noticed a possible Google update starting on March 1st through March 2nd. Google is now rolling out what they called multifaceted featured snippets. Google said they will make property sets smarter in the new Search Console. Google said meta refresh redirects do work but they do not recommend them. Google said write on your audiences level. Google had a reporting bug in the Search Console crawl stats report. GoogleBot has issues crawling CSS Custom Properties. Googleâs fetch as Google tool can render hashbag URLs again. Google said submitting URLs they have not indexed in your current sitemap in a new sitemap wonât help. Google is expected to talk about how to make lazy loaded content search engine friendly. Google launched a fun game called Word Coach in the non-English search results. Google Adwords launched a new speed scorecard feature. Google launched, I think, the new shopping results carousel to show competing shopping search engines. Google Keyword Planner has bee…

Google Algorithm Update Brewing? Depends Who You Ask.

Over the past couple days or so, the ongoing WebmasterWorld thread has some folks passionately yelling there was a massive update, while some are saying it looks all static and fine from their point of view. Most of those in the WebmasterWorld forums are SEOs that monitor a bunch of sites, so normally it is a good place to look at for updates happening. Unlike the official Google forums where those are mostly site owners looking at just one site.In the thread there are people saying both, so maybe it is niche specific, maybe it is a slow roll out, maybe it was a bug and roll back or maybe it is Google messing with some folks? Who knows. But some of the tools are showing normal volatility and some are showing spikes and large changes in the Google rankings.So the tools are matching the webmaster/SEO chatter around there is an update and there isn't an update. Maybe it is just starting to brew up?Here are some of the quotes from the WebmasterWorld thread:Biggest drop ever. Much bigg…

Google: Meta Refresh Redirects Work Fun But Not Recommended

I literally have severalblogpostshere that has Google saying not to use the meta refresh redirect type. That you should use a 301 or 302 redirect instead and not the meta refresh version.But does it work? Does using a meta refresh version of the redirect work? Well, you can test it or go by what John Mueller of Google said on Twitter this morning, where he said it does work."A meta refresh type redirect should just work," John said. Once Google processes the meta refresh redirect, they do treat it like any other redirect. John added "we don't recommend it for 2 reasons: UX (it keeps the page in browser history, afaik) & processing time (we need to parse the page to see it)."Here are some tweets around this conversation from this morning:A meta refresh type redirect should just work. We don't recommend it for 2 reasons: UX (it keeps the page in browser history, afaik) & processing time (we need to parse the page to see it). Once processed, it's j…

Google On Reading Level: Write On The Level Of Your Audience

Google's John Mueller broached on the topic of reading level again and this time he answered it a bit differently. A couple months ago he explained that Google doesn't have reading levels in their algorithms. You should read that story to see what he means. This is despite Google having a reading level score a few years back.John said this morning on Twitter that you should write your content on the reading level of your audience. So if you have novice users consuming your content, make sure your content is on a level they can understand. If you have academics reading your high level theory on some sort of science, then get technical and high level and write on that level.John said:We do a lot of things to try to determine the relevance of pages for a user's query - complicated pages can be great for the right audience or query, simpler pages for others. Speak in the language of your audience; present your awesomeness in a way they can understand."Speak in the languag…